Niccolò Fransoni

Sharpshooter
DISC Type : DC

Content Strategy Manager at Lara Translate

Rome, Latium, Italy

Overview

Niccolò is a Content Strategy Manager at Translated with over 10 years of experience in marketing and communication, specializing in Go-to-Market and growth strategies for SaaS products like Lara Translate. He holds Masters degrees from Luiss Business School and the University of Rome Tor Vergata. Colleagues describe him as creative, tenacious, and proactive.

Passionate about AI and the power of language, Niccolò enjoys the craft of writing both professionally and for fun. He is a versatile communicator who speaks three languages and focuses on creating content that tells a compelling story, constantly testing and refining campaigns to improve performance and find the perfect setup.

Unique fact: He describes himself as speaking "3 languages + 1 imaginary one: silence. "

Personality Overview

Precise But Practical

Thorough Evaluator

Rigorous & Demanding

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Go-to-Market Strategy
His current role involves shaping and executing the GTM strategy for Lara Translate, a fast-evolving AI-powered SaaS product.
AI in Translation
He authors articles on AI's role in localization and translation and is described as being "passionate about AI in all its forms. "
SaaS Content Marketing
He has an extensive background as a freelance copywriter and consultant, specializing in creating content and marketing strategies for SaaS companies.

Media Appearances

Niccolò has no verified media appearances

Work History

5-2025
Content Strategy Manager at Lara Translate
5-2025
Go-to-Market Lara SaaS at Translated
5-2024
Freelance Copywriting, Marketing & Communication Consultant at Freelance
4-2024
Digital Marketing Consultant Freelance at beclay
2-2023 - 5-2024
Head of Social Media at Skuola.net

Education

2014 - 2016
Master of Science (M.S.) from University of Rome Tor Vergata
2013 - 2014
Master's degree from Luiss Business School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rome, Latium, Italy Job Level : Middle Designation : Content Strategy Manager at Lara Translate
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Insights For Selling To Niccolò

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niccolò is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Niccolò

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Niccolò move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Niccolò take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Niccolò

Personality Compatibility


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