Nicholas Cruz in

Nicholas Cruz

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Marketing: Business Development Representative at Aprimo
📍 Dallas, Texas, United States

Nicholas is a Business Development Representative at Aprimo, where he assists enterprise marketing and creative teams in optimizing content operations, asset management, and campaign delivery. His background includes sales roles at Salesforce and ADT, and he uniquely studied Fire Science at the College of San Mateo.

Nicholas expresses a strong interest in understanding the distinct operational workflows of different teams. His background is rooted in building relationships, overcoming objections, and generating leads, skills honed through his diverse sales experiences.

Unique fact: He pursued an education in Fire Science and Fire-fighting before building his career in technology sales.

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Experience
13 Years
Current Role
Marketing: Business Development Representative
Job Level
Junior
Location
Dallas, Texas, United States
Personality Overview

How Nicholas shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nicholas cares about

Content Operations
Focuses on helping large organizations that struggle to find, reuse, and update the vast amounts of content they create.
AI in Marketing
He recently highlighted how AI agents can automate metadata enrichment and trigger compliance workflows, helping teams scale content without more manual work.
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Career

Work history

1-2026
Marketing: Business Development Representative
Aprimo
9-2023 - 1-2026
Outside Sales Representative
ADT
9-2021 - 9-2023
Outbound Business Development Representative
Salesforce
8-2020 - 8-2021
Outbound Business Development Representative
Momentive-AI
2-2020 - 8-2020
Inbound Business Development Representative
Momentive-AI
In the press

Media appearances

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Education
Fire Science/Fire-fighting
College of San Mateo
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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