Nicholas Turner

Inspirer
DISC Type : id

Founder & Growth Innovator at LIFT-fmcg

United Kingdom

Overview

Nicholas is a growth-focused leader with 24 years of experience in the FMCG sector, currently helping brands scale as the Founder of LIFT-fmcg. He was previously CEO of Rubies In The Rubble and Head of UK & Europe at Amys Kitchen. Colleagues describe him as a strong, engaging, and results-oriented leader.

He has a keen interest in the strategies of major industry players like Procter & Gamble and Unilever, likely drawing inspiration for the challenger brands he now supports.

As CEO, he successfully repositioned the sustainable brand Rubies In The Rubble by pivoting its focus to become a sauce-first business.

Personality Overview

Confident & Optimistic

Charming & Persuasive

Achievment Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Challenger Brand Growth
He founded LIFT-fmcg specifically to help challenger food and drink brands gain traction and achieve commercial success in a competitive market.
FMCG Commercial Strategy
His career is defined by creating and executing commercial strategies across grocery, foodservice, and wholesale channels for brands like Amy's Kitchen.
Brand Repositioning
As CEO of Rubies In The Rubble, he led a full company rebrand and range refocus to successfully reposition the business as a sauce-first brand.

Media Appearances

Nicholas has no verified media appearances

Work History

4-2025
Founder & Growth Innovator at LIFT-fmcg
5-2022 - 4-2025
Chief Executive Officer at Rubies In The Rubble
12-2017 - 5-2022
Head of UK & Europe at Amy's Kitchen
6-2015 - 12-2017
UK Head of Sales at Amy's Kitchen
1-2012 - 6-2015
Sales Controller at Organix Brands Ltd

Education

1993 - 1996
Education details unavailable from Sheffield Hallam University

More Information

Social Presence :

Prographics :

Exp : 19 Location : United Kingdom Job Level : Leadership Designation : Founder & Growth Innovator at LIFT-fmcg
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Insights For Selling To Nicholas

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicholas is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nicholas

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nicholas move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Nicholas take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Nicholas

Personality Compatibility


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