Nicholas is a growth-focused leader with 24 years of experience in the FMCG sector, currently helping brands scale as the Founder of LIFT-fmcg. He was previously CEO of Rubies In The Rubble and Head of UK & Europe at Amys Kitchen. Colleagues describe him as a strong, engaging, and results-oriented leader.
He has a keen interest in the strategies of major industry players like Procter & Gamble and Unilever, likely drawing inspiration for the challenger brands he now supports.
As CEO, he successfully repositioned the sustainable brand Rubies In The Rubble by pivoting its focus to become a sauce-first business.
Read the full overview →They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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