Nichole Kelly

Captain
DISC Type : DS

Marketing Director at Innovation Maryland, Inc

Washington DC-Baltimore Area, United States

Overview

Nichole Kelly is the founder and Chief Revenue Officer of True North Growth Labs, where she leverages over 25 years of experience to build scalable revenue engines for founder-led companies. A graduate of Loyola University Marylands MBA program, people describe her as having remarkable strategic thinking and providing sharp, constructive insight.

Nichole is a passionate advocate for mental wellness in corporate America, drawing from her own journey of overcoming burnout. She is also dedicated to animal welfare and is reserving a portion of her companys profits to build a 5-acre animal sanctuary for rescue animals of all kinds.

She is the author of the book "How to Measure Social Media, " which provides a step-by-step guide to assessing social media ROI.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Scalable Revenue Engines
Her primary professional focus is installing predictable systems to help companies move beyond founder-led sales and achieve consistent growth.
Mental Health Advocacy
She is a vocal advocate for mental wellness in the workplace, sharing her personal story of burnout and recovery to help other leaders.
Marketing Measurement & ROI
As the author of "How to Measure Social Media, " she has deep expertise in making marketing efforts measurable and accountable.

Media Appearances

Nichole has no verified media appearances

Work History

1-2025
Marketing Director at Innovation Maryland, Inc
10-2024 - 3-2026
Co-Founder and Chief Revenue Officer at Arrka Capital
7-2024 - 1-2025
CEO of Acquisitions at GENIUS VISIONARY INC
9-2023
Co-Director at Startup Grind Maryland
5-2023
Chief Marketing Officer & Chief Revenue Officer at True North Growth Laboratories

Education

Bachelors from Saint Leo University
MBA from Loyola University Maryland

More Information

Social Presence :

Prographics :

Exp : 24 Location : Washington DC-Baltimore Area, United States Job Level : Mid-senior Designation : Marketing Director at Innovation Maryland, Inc
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Insights For Selling To Nichole

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nichole is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nichole

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nichole move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nichole take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nichole

Personality Compatibility


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