Nick Gorton

Inquirer
DISC Type : cd

Chief Innovation Officer at Edmunds

Seattle, Washington, United States

Overview

Nick has no verified overview

Personality Overview

ROI Conscious

Judgemental

Upfront

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Nick has no verified topics they care about

Media Appearances

Nick has no verified media appearances

Work History

1-2021
Chief Innovation Officer at Edmunds
5-2016 - 1-2021
VP of Product Innovation at Edmunds.com
11-2010 - 4-2016
Co-Founder at CarcodeSMS
9-2009 - 10-2010
National Sales Director at Neuwaukum Industries
Sales & Sales Management at Hall CJD Fenton

Education

2007 - 2009
Master of Business Administration from Northwood University - DeVos Graduate School
1999 - 2003
BA from Northwood University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Seattle, Washington, United States Job Level : Leadership Designation : Chief Innovation Officer at Edmunds
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Nick

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • Their decision making speed is somewhere in the middle.
  • Can Nick take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Nick

Personality Compatibility


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