Nick Guebhard

Critic
DISC Type : C

Head of Data & Analytics at MBM

New Zealand

Overview

Nick Guebhard is the Head of Data & Analytics at MBM, leveraging a deep expertise in search marketing and Google Analytics. With a Masters degree from Kingston University, he has a history of founding a digital analytics consultancy. Colleagues often describe him as analytical, meticulous, and dedicated.

He was the principal search analyst for the TVNZ campaign that won the "Best Use of Search Marketing" award.

Personality Overview

Objective Thinker

Critic

ROI Driven

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Google Analytics 4
He is a recognized expert, actively posting about GA4 best practices, implementation, and new features, and has published articles on the topic.
Data-Driven Strategy
His entire career is focused on using data and analytics to inform business and marketing strategies, as highlighted in his leadership roles and recommendations.
AI in Marketing
He has recently shared thoughts on the impact of AI on content creation, questioning the generic feel of AI-written posts and analyzing its future.

Media Appearances

Nick has no verified media appearances

Work History

10-2025
Head of Data & Analytics at MBM
6-2024 - 10-2025
Analytics Director at MBM
10-2014 - 5-2024
Founder and Digital Analytics Lead at DataTribe
3-2009 - 9-2014
Search Operations Manager at SureFire Search Ltd
3-2007 - 3-2009
Lead Search Analyst at SureFire Search Ltd

Education

2006 - 2006
Master's degree (M.A.) from Kingston University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New Zealand Job Level : Mid-senior Designation : Head of Data & Analytics at MBM
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Nick

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nick take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nick

Personality Compatibility


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