Mikel Davis in

Mikel Davis

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VP, Strategic Analytics at NBCUniversal
📍 Los Angeles, California, United States

Mikel Davis is the VP of Strategic Analytics at Peacock, leveraging over 15 years of experience to drive customer strategy and long-range business planning. His career has focused on embedding data-driven cultures in organizations, from the Cleveland Cavaliers to Legendary Entertainment and NBCUniversal, where he was a founding member of the enterprise business intelligence team.

As a first-generation college student from Case Western Reserve University, Mikel is passionate about problem-solving in unique spaces and shaping strategy for media and entertainment. He actively engages with his universitys alumni network and shares career insights on podcasts, emphasizing the importance of mentorship and continuous growth for analytics professionals.

Unique fact: He was the first member of the Cleveland Cavaliers Business Analytics team to hold a statistics degree.

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Experience
12 Years
Current Role
VP, Strategic Analytics
Job Level
Senior
Location
Los Angeles, California, United States
Personality Overview

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Priorities

Topics Mikel cares about

Data-Driven Culture
A recurring theme in his career is pushing organizations like the Cleveland Cavaliers and NBCUniversal to innovate by adopting data-centric decision-making.
Entertainment Analytics
He has modernized marketing in the film and streaming industry at Legendary Entertainment and Peacock, using data to identify micro-audiences and inform content strategy.
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Career

Work history

3-2023
VP, Strategic Analytics
NBCUniversal
7-2022 - 3-2023
Senior Director, Strategic Analytics
NBCUniversal
7-2021 - 7-2022
Director, Strategic Analytics
NBCUniversal
12-2016 - 5-2018
Senior Manager, Business Analytics
AT&T
6-2015 - 11-2016
Manager, Applied Analytics
Legendary Entertainment
In the press

Media appearances

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Education
Certificate
UCLA Extension
2006 - 2010
BA
Case Western Reserve University
Social presence
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Behavioral profile

DISC profile (public)

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