Mikel Davis

Inspirer
DISC Type : di

VP, Strategic Analytics at NBCUniversal

Los Angeles, California, United States

Overview

Mikel Davis is the VP of Strategic Analytics at Peacock, leveraging over 15 years of experience to drive customer strategy and long-range business planning. His career has focused on embedding data-driven cultures in organizations, from the Cleveland Cavaliers to Legendary Entertainment and NBCUniversal, where he was a founding member of the enterprise business intelligence team.

As a first-generation college student from Case Western Reserve University, Mikel is passionate about problem-solving in unique spaces and shaping strategy for media and entertainment. He actively engages with his universitys alumni network and shares career insights on podcasts, emphasizing the importance of mentorship and continuous growth for analytics professionals.

Unique fact: He was the first member of the Cleveland Cavaliers Business Analytics team to hold a statistics degree.

Personality Overview

Generous

Confident & Optimistic

Achievment Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Data-Driven Culture
A recurring theme in his career is pushing organizations like the Cleveland Cavaliers and NBCUniversal to innovate by adopting data-centric decision-making.
Entertainment Analytics
He has modernized marketing in the film and streaming industry at Legendary Entertainment and Peacock, using data to identify micro-audiences and inform content strategy.
Career Mentorship
On "The Data Storytellers" podcast, he reflected on his career journey and shared key strategies for success, aiming to empower fellow analytics professionals.

Media Appearances

Mikel has no verified media appearances

Work History

3-2023
VP, Strategic Analytics at NBCUniversal
7-2022 - 3-2023
Senior Director, Strategic Analytics at NBCUniversal
7-2021 - 7-2022
Director, Strategic Analytics at NBCUniversal
12-2016 - 5-2018
Senior Manager, Business Analytics at AT&T
6-2015 - 11-2016
Manager, Applied Analytics at Legendary Entertainment

Education

Certificate from UCLA Extension
2006 - 2010
BA from Case Western Reserve University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles, California, United States Job Level : Senior Designation : VP, Strategic Analytics at NBCUniversal

Interested in

Entertainment

Voices of Glory Gospel Choir

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Insights For Selling To Mikel

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mikel is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Mikel

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Mikel move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Mikel take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Mikel

Personality Compatibility


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