Nick Harley

Initiator
DISC Type : Di

Managing Director Euromaster UK - Tructyre & ATS at Euromaster

Chipping Sodbury, England, United Kingdom

Overview

Nick Harley is an experienced international sales and marketing leader, currently serving as the Managing Director for Euromaster UK, where he leads the integration of Tructyre and ATS. His career includes senior roles at Goodyear and BP, where he consistently exceeded performance targets and re-engineered business units for growth.

Outside of his executive role, Nick is a family man who values work-life balance. He is a passionate car enthusiast with a particular fondness for classic Porsches and also enjoys cycling as a way to unwind and stay active.

During his time at Goodyear, he successfully exceeded volume, revenue, and EBIT targets every single year.

Personality Overview

Impact-Oriented

Confident

Friendly Challenger

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Leadership Development
Appeared on the "Confessions of a Successful Leader" podcast to discuss his management style, career path, and the importance of creating a positive work culture.
Workplace Safety
Publicly emphasizes that ensuring employees go home safely at the end of the day is the most critical aspect of his work.
Business Integration
His current primary focus is leading the integration of TructyreATS with ATS Euromaster to drive future growth and synergy in the U. K. market.

Media Appearances

New MD for Euromaster in the UK - Tructyre. Featured in Tructyre

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Euromaster appoints Nick Harley MD of UK operations. Featured in Tyrepress

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A message from Nick Harley, Managing Director ATS Euromaster and Tructyre – Unlocking Your Career Potential at ATS Euromaster. Featured in ATS Euromaster Careers Blog

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Work History

11-2022
Managing Director Euromaster UK - Tructyre & ATS at Euromaster
9-2019 - 11-2022
Managing Director at Tructyre Fleet Management Limited
1-2015 - 8-2019
Managing Director, Original Equipment EMEA, Consumer Tires at The Goodyear Tire & Rubber Company
11-2013 - 12-2014
Director Consumer Tyres at The Goodyear Tire & Rubber Company
1-2011 - 10-2013
Sales Director International Key Accounts and GM UK, Benelux & France at BP

Education

2009 - 2009
Executive Development Program from Kellogg Executive Education
Education details unavailable from Malmesbury

More Information

Social Presence :

Prographics :

Exp : 21 Location : Chipping Sodbury, England, United Kingdom Job Level : Mid-senior Designation : Managing Director Euromaster UK - Tructyre & ATS at Euromaster
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Clearly address the competitive aspects
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Nick

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Nick take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Nick

Personality Compatibility


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