Nick Milne

Visionary
DISC Type : Ds

Founder & Chief Effectiveness Officer at Go Ignite Consulting

Patney, England, United Kingdom

Overview

Nick Milne is the Founder of Go Ignite, a marketing transformation consultancy that helps brands build high-impact teams. With extensive experience leading marketing analytics and effectiveness at Samsung Europe and O2, he developed the proprietary EFFECT™ Framework to embed lasting change. People who have worked with him describe him as passionate, supportive, and ambitious.

There is no publicly available information regarding Nick Milnes personal life, hobbies, or interests outside of his professional endeavors in marketing.

Funny story: the foundational idea for his consultancy, Go Ignite, came to him during a moment of clarity after a Sunday lunch nap.

Personality Overview

Fast But Thoughtful

Big Vision Person

Goal-Oriented

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Marketing Effectiveness
His entire career and consultancy, Go Ignite, is built around this principle, focusing on helping brands prove the value and ROI of their marketing efforts.
Building Marketing Teams
A core part of his value proposition is helping CMOs build high-performing teams by improving culture, clarity, and capabilities within marketing organizations.
Practical Implementation
He emphasizes moving beyond theoretical marketing science to focus on how to actually implement effectiveness frameworks and thinking within busy, complex organizations.

Media Appearances

Nick has no verified media appearances

Work History

12-2019
Founder & Chief Effectiveness Officer at Go Ignite Consulting
6-2016
IPA Effectiveness Committee Member at IPA (Institute of Practitioners in Advertising)
4-2017 - 12-2019
European Consumer & Marketing Analytics Director at Samsung Electronics
2-2015 - 4-2017
Head of Marketing Effectiveness at O2 (Telefónica UK)
1-2013 - 2-2015
Head of Research Programmes at O2 (Telefónica UK)

Education

1999 - 2002
2:1 from University of the West of England
Education details unavailable from The Market Research Society

More Information

Social Presence :

Prographics :

Exp : 15 Location : Patney, England, United Kingdom Job Level : Leadership Designation : Founder & Chief Effectiveness Officer at Go Ignite Consulting
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nick

Personality Compatibility


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