Nick Mitchinson

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DISC Type : cd

Commercial Marketing Lead at ASUS

Stevenage, England, United Kingdom

Overview

Nick Mitchinson is a highly motivated marketing professional with over 16 years of experience leading multi-channel campaigns. As Commercial Marketing Lead at ASUS, he focuses on business growth and is a public voice for the companys initiatives in the education technology sector. He holds a Bachelors Degree from the University of Hertfordshire.

He is a key commentator for ASUS on digital equity in education, passionately advocating for providing students with the technology and skills necessary to succeed in a digital future.

Personality Overview

ROI Conscious

Demanding

Judgemental

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Education Technology
He is a frequent public voice for ASUS on EdTech, commenting on partnerships and reports about the need for reliable technology in schools to improve learning outcomes.
Digital Equity
Actively promotes initiatives to ensure all students have access to technology and digital skills, regardless of their socioeconomic background.
Multi-channel Campaigns
Has over 16 years of experience managing multi-channel marketing campaigns, print and digital collateral, and communications to support business growth.

Media Appearances

Nick has no verified media appearances

Work History

6-2022
Commercial Marketing Lead at ASUS
9-2018 - 6-2022
Marketing Executive at PayPoint plc
3-2017 - 7-2018
Group Marketing Manager at Independent Buying Consortium (IBC)
3-2013 - 3-2017
Marketing Manager at Independent Buying Consortium (IBC)
3-2012 - 2-2013
Marketing Assistant at Ridgeons Ltd

Education

2004 - 2008
Bachelor’s Degree from University of Hertfordshire
1996 - 2004
A-level from Stanborough School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Stevenage, England, United Kingdom Job Level : Mid-senior Designation : Commercial Marketing Lead at ASUS
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Nick

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • Their decision making speed is somewhere in the middle.
  • Can Nick take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Nick

Personality Compatibility


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