Nick Popov in

Nick Popov

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Head of Marketing, APAC at Sage
📍 Sydney, New South Wales, Australia

Nick is the Head of Marketing for APAC at Sage, specializing in integrated sales and marketing, lead generation, and data-driven brand building across the Asia Pacific region. He holds a Masters degree from the University of Technology Sydney. Colleagues describe him as a passionate, proactive, and remarkable marketing expert.

He won the Riverbed APJ Best Marketing Campaign of the Year Award in 2018.

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Experience
9 Years
Current Role
Head of Marketing, APAC
Job Level
Mid-senior
Location
Sydney, New South Wales, Australia
Personality Overview

How Nick shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nick cares about

Partner Ecosystems
His career includes senior partner marketing roles at Sage and Adobe, and he actively promotes partner-focused events and strategies.
Sales & Marketing Alignment
He is actively hiring and managing sales development teams to convert marketing campaigns into predictable, high-quality sales opportunities.
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Career

Work history

2-2025
Head of Marketing, APAC
Sage
1-2024 - 2-2025
Senior Partner Marketing Manager, APAC
Sage
5-2022 - 1-2024
Head of Partner Marketing, ANZ & SEA
Adobe
4-2020 - 5-2022
Head Of Marketing, ANZ
Permaconn
3-2018 - 4-2020
Marketing Manager
Exclusive Networks Pacific
In the press

Media appearances

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Education
2007 - 2009
Masters
University of Technology Sydney
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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