Nick Rich
Initiator · DISC type DiNick is a Partner and co-founder at Growth Constructors and a Fellow of the Market Research Society. He has led global insights and analytics functions for top brands like Carlsberg Group and InterContinental Hotels Group for nearly 30 years. People who have worked with him describe him as a compelling and persuasive communicator.
His passion for the insights profession extends beyond his corporate roles. He is deeply invested in shaping the industrys future through policy work, thought leadership, and mentoring colleagues. His career began with a summer job doing interviews, which sparked a lifelong fascination with understanding people.
Unique fact: Early in his career at Nokia, he was instrumental in the research that helped launch the Nokia 1100, which remains the worlds all-time best-selling mobile phone.
Read the full overview →How Nick shows up
They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.
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DISC profile (public)
Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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