Nick Sarraf

Captain
DISC Type : DS

Board Member at Memphis Symphony Orchestra

Austin, Texas, United States

Overview

Nick Sarraf is the VP of Digital Transformation & Customer Satisfaction at AutoZone, where he is part of the CEOs leadership team. His expertise is in shaping customer digital experiences, drawing from senior roles at Amazon and DSW. He holds an MBA from Duke University.

Outside of his corporate role, Nick is actively involved in the arts community as a Board Member for the historic Memphis Symphony Orchestra. He has also authored the "Home Healthcare Handbook, " indicating an interest in the healthcare sector and helping others.

Nick is the founder of StockTycoon, a venture created to disrupt the securities investment industry.

Personality Overview

Dynamic But Sincere

Output-Driven

Long-Term Thinker

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI in Retail
He is actively hiring leaders to build next-generation, AI-powered retail experiences and shape the future of AI's application in the industry.
Digital Transformation
His current role is centered on driving transformational changes to the customer digital experience as a member of the CEO's leadership team.
Omnichannel Experience
He is focused on building a "best in class omnichannel experience" and is actively recruiting top technology talent to support this initiative at AutoZone.

Media Appearances

Vice President, Digital Transformation & Customer Satisfaction at AutoZone – Podcast Interview. Featured in Pod.link (Podcast Hosting)

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An Interview with the Vice President, Digital Transformation at AutoZone. Featured in YouTube

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AutoZone's Digital Transformation Journey | Enhancing In-Store Experience. Featured in YouTube

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Work History

8-2021 - 9-2024
Board Member at Memphis Symphony Orchestra
9-2020
VP, Digital Transformation & Customer Satisfaction at AutoZone
10-2018 - 9-2020
Director, Digital at Amazon || Whole Foods
10-2016 - 8-2018
Sr. Director, Ecommerce and Mobile at DSW Inc.
2-2015 - 10-2016
Founder at StockTycoon

Education

2010 - 2012
MBA from Duke University - The Fuqua School of Business
2019 - 2020
Strategy & Leadership Program from Columbia University
2001 - 2003
MS from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 9 Location : Austin, Texas, United States Job Level : Senior Designation : Board Member at Memphis Symphony Orchestra
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nick

Personality Compatibility


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