Nick Taylor

Captain
DISC Type : DS

Director of Data, AI, and Operational Technology at United Ag & Turf

McKinney, Texas, United States

Overview

Nick Taylor is the Manager of Customer Engagement at United Ag & Turf, with extensive experience in service operations from past leadership roles at Quality Equipment LLC. He focuses on enhancing the customer experience through transparent service processes and accessible repair resources. Nick holds a Bachelors degree in Accounting from Virginia Tech.

His professional life and personal interests are closely aligned, showing a strong passion for the agricultural and heavy equipment industry. He actively follows major industry players like John Deere, Caterpillar, and Bobcat Company, indicating a genuine enthusiasm for the machinery and technology in his field.

His degree in Accounting and Information Systems provides a unique, data-driven perspective to his customer engagement and service operations roles.

Personality Overview

Consummate Professional

Dynamic But Sincere

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Customer Support
Advocates for providing customers with resources for do-it-yourself repairs, as shown by his discussion on the topic at a Texas Farm Bureau conference.
Service Operations
Focuses on creating consistency in service repair work, managing labor hours, and setting clear expectations for technicians to improve operational efficiency.
Equipment Industry
His career at United Ag & Turf and Quality Equipment, along with interests in John Deere and Caterpillar, shows a deep focus on the agricultural equipment sector.

Media Appearances

Nick has no verified media appearances

Work History

2-2026
Director of Data, AI, and Operational Technology at United Ag & Turf
7-2022 - 2-2026
Manager of Support and Solutions at United Ag & Turf
3-2021 - 2-2026
Manager of Customer Engagement at United Ag & Turf
10-2018 - 3-2021
Service Operations Manager at Quality Equipment LLC
12-2012 - 3-2021
Corporate Service Manager at Quality Equipment LLC

Education

2000 - 2004
Bachelor's degree from Virginia Tech

More Information

Social Presence :

Prographics :

Exp : 21 Location : McKinney, Texas, United States Job Level : Mid-senior Designation : Director of Data, AI, and Operational Technology at United Ag & Turf
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Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nick

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nick take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nick

Personality Compatibility


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