Niclas Kullman in

Niclas Kullman

Observer · DISC type ci
Global Head of Marketing, Media management and Marketing Analytics at Polestar
📍 Stockholm, Stockholm County, Sweden

As Polestars Global Marketing Director, Niclas leverages over 25 years of experience in digital transformation and DTC strategy. He previously scaled influencer marketing success at Daniel Wellington and led e-commerce at Ancestry. Colleagues describe him as having a strong marketing background and comprehensive media knowledge.

He possesses deep expertise in scaling challenger brands across diverse categories, from fashion watches to the competitive electric vehicle market.

Read the full overview →
Experience
23 Years
Current Role
Global Head of Marketing, Media management and Marketing Analytics
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

How Niclas shows up

Value Driven
Curious
Assertive

They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Priorities

Topics Niclas cares about

EV Marketing
Leads global marketing for the EV challenger brand Polestar, frequently posting online about new electric vehicle launches like the Polestar 3 and 4.
DTC Strategy
Identifies as a DTC expert, with a strong background in scaling direct-to-consumer brands like Daniel Wellington and Ancestry before joining Polestar.
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Career

Work history

3-2021
Global Head of Marketing, Media management and Marketing Analytics
Polestar
1-2019 - 3-2021
Global Head of Marketing, Media Management & Marketing Analytics
Daniel Wellington
5-2016 - 3-2019
Global Head of eCommerce
Daniel Wellington
5-2011 - 5-2016
Marketing Director and Country manager
Ancestry
11-2008 - 5-2011
Marketing Project Manager and Key Account Director
Carat
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1992 - 1995
BSc
Linköping University
Classes
Berghs School of Communication
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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