Niclas Kullman in

Niclas Kullman

Login to view DISC.
Global Head of Marketing, Media management and Marketing Analytics at Polestar
📍 Stockholm, Stockholm County, Sweden

As Polestars Global Marketing Director, Niclas leverages over 25 years of experience in digital transformation and DTC strategy. He previously scaled influencer marketing success at Daniel Wellington and led e-commerce at Ancestry. Colleagues describe him as having a strong marketing background and comprehensive media knowledge.

He possesses deep expertise in scaling challenger brands across diverse categories, from fashion watches to the competitive electric vehicle market.

Read the full overview →
Experience
23 Years
Current Role
Global Head of Marketing, Media management and Marketing Analytics
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

How Niclas shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Niclas cares about

EV Marketing
Leads global marketing for the EV challenger brand Polestar, frequently posting online about new electric vehicle launches like the Polestar 3 and 4.
DTC Strategy
Identifies as a DTC expert, with a strong background in scaling direct-to-consumer brands like Daniel Wellington and Ancestry before joining Polestar.
+4 more topics Login to view topics
Career

Work history

3-2021
Global Head of Marketing, Media management and Marketing Analytics
Polestar
1-2019 - 3-2021
Global Head of Marketing, Media Management & Marketing Analytics
Daniel Wellington
5-2016 - 3-2019
Global Head of eCommerce
Daniel Wellington
5-2011 - 5-2016
Marketing Director and Country manager
Ancestry
11-2008 - 5-2011
Marketing Project Manager and Key Account Director
Carat
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1992 - 1995
BSc
Linköping University
Classes
Berghs School of Communication
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other Polestar Employees

Explore more public profiles from related professionals.

VS
Virginia Santero
Internship Trainee
Polestar

More profiles

Discover additional public profiles from our index.

Justin Baillargeon
Justin Baillargeon
Senior Marketing Communications Manager
Legrand, North America
 Justin Friend
Justin Friend
VP of Sales
Proficy Digital Inc.
 Justin Mikhalevsky
Justin Mikhalevsky
Chief Product & Technology Officer
EP Wealth Advisors
 Justin Pike
Justin Pike
Vice President, Strategic Growth
AnswerLab
Unlock the full playbookSee exactly how to sell to Niclas. Free, 10 seconds.