Nicola Keane

Questioner
DISC Type : c

Director, Martech Strategy & Growth - Yum D&T at Yum! Brands

Dallas, Texas, United States

Overview

Nicola Keane is the Director of Martech Strategy & Growth at Yum! Brands, where she leads digital transformation and customer-centric growth. With a background in International Fashion Marketing from The Manchester Metropolitan University, her expertise lies in leveraging technology, data strategy, and AI-powered personalization to enhance customer experience and drive revenue.

Nicola is a certified LUMA HCD Practitioner, indicating a strong interest in human-centered design principles to solve complex business challenges.

Drove viral success with a creative trend-based activation: the 6ft 5” pizza Twitter challenge.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to analyze every situation thoroughly.


Topics They Care About

MarTech Strategy
Her career is focused on scaling best-in-class digital marketing solutions to enhance customer experience, optimize performance, and unlock revenue growth for global brands.
Customer Experience
Quoted on the importance of using behavioral data to understand the "why" behind customer actions, moving beyond simple commercial transactions to improve experiences.
Conversational AI
As Head of Digital Marketing, she led a campaign utilizing Amazon Alexa for actionable audio adverts, showing an interest in innovative, voice-activated customer engagement.

Media Appearances

Nicola has no verified media appearances

Work History

3-2026
Director, Martech Strategy & Growth - Yum D&T at Yum! Brands
2-2025 - 3-2026
Strategy in Action Lead - Pizza Hut at Yum! Brands
3-2023 - 3-2025
Global Marketing Technology Head - Pizza Hut at Yum! Brands
12-2021 - 3-2023
Head of Digital Marketing UK & Europe - Pizza Hut at Yum! Brands
1-2020 - 12-2021
Senior Digital Brand Manager - Pizza Hut at Yum! Brands

Education

2007 - 2011
BSc International Fashion Marketing from The Manchester Metropolitan University
Education details unavailable from Icknield High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Dallas, Texas, United States Job Level : Mid-senior Designation : Director, Martech Strategy & Growth - Yum D&T at Yum! Brands
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Insights For Selling To Nicola

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicola is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Nicola

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Nicola move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Nicola take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Nicola

Personality Compatibility


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