Nicola Keane in

Nicola Keane

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Director, Martech Strategy & Growth - Yum D&T at Yum! Brands
📍 Dallas, Texas, United States

Nicola Keane is the Director of Martech Strategy & Growth at Yum! Brands, where she leads digital transformation and customer-centric growth. With a background in International Fashion Marketing from The Manchester Metropolitan University, her expertise lies in leveraging technology, data strategy, and AI-powered personalization to enhance customer experience and drive revenue.

Nicola is a certified LUMA HCD Practitioner, indicating a strong interest in human-centered design principles to solve complex business challenges.

Drove viral success with a creative trend-based activation: the 6ft 5” pizza Twitter challenge.

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Experience
15 Years
Current Role
Director, Martech Strategy & Growth - Yum D&T
Job Level
Mid-senior
Location
Dallas, Texas, United States
Personality Overview

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Priorities

Topics Nicola cares about

MarTech Strategy
Her career is focused on scaling best-in-class digital marketing solutions to enhance customer experience, optimize performance, and unlock revenue growth for global brands.
Customer Experience
Quoted on the importance of using behavioral data to understand the "why" behind customer actions, moving beyond simple commercial transactions to improve experiences.
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Career

Work history

3-2026
Director, Martech Strategy & Growth - Yum D&T
Yum! Brands
2-2025 - 3-2026
Strategy in Action Lead - Pizza Hut
Yum! Brands
3-2023 - 3-2025
Global Marketing Technology Head - Pizza Hut
Yum! Brands
12-2021 - 3-2023
Head of Digital Marketing UK & Europe - Pizza Hut
Yum! Brands
1-2020 - 12-2021
Senior Digital Brand Manager - Pizza Hut
Yum! Brands
In the press

Media appearances

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Education
2007 - 2011
BSc International Fashion Marketing
The Manchester Metropolitan University
Education details unavailable
Icknield High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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