Nicole LaFord in

Nicole LaFord

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National Channel Sales Manager at PhySaaS
📍 Detroit Metropolitan Area, United States

Nicole LaFord is a National Channel Manager with a background in business communications, sales, and client project management, primarily in the telecommunications sector. Her expertise includes creating strategic plans and fostering strong partner relationships. People who have worked with her describe her as knowledgeable, professional, organized, and personable.

Based on her professional activities, she appears passionate about leveraging technology to enhance community well-being, particularly in educational environments. Her work involves promoting solutions that improve safety and security for students and staff, indicating a commitment to creating safer communities through technology.

Unique fact: Earlier in her career, she traveled nationwide co-facilitating training courses for Volkswagen of America, instructing personnel at over 500 US dealerships.

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Experience
25 Years
Current Role
National Channel Sales Manager
Job Level
Middle
Location
Detroit Metropolitan Area, United States
Personality Overview

How Nicole shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nicole cares about

School Safety Tech
Actively posts about solutions like panic buttons and vaping detectors to address safety challenges in schools, showing a focus on protecting students and communities.
Channel Management
Her current role as National Channel Manager and previous experience as Director of Sales highlight her expertise in building and implementing strategic partner and sales plans.
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Career

Work history

12-2024
National Channel Sales Manager
PhySaaS
10-2023
National Channel Manager - Central
For2Fi
8-2023 - 10-2023
Director of Client Projects
BSB Communications, Inc.
2-2013 - 8-2023
Director of Sales
BSB Communications, Inc.
2010 - 2013
Warranty Support Specialist/Campaign Liaison/Instructor
Volkswagen of America, Inc
In the press

Media appearances

Meet Our Team – For2Fi. Featured in For2Fi (company website)
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Nicole LaFord – For2Fi Employee Profile – ZoomInfo. Featured in ZoomInfo
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Education
2011 - 2013
Associate's degree of Business Management
Baker College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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