Nicole LaFord

Commander
DISC Type : D

National Channel Sales Manager at PhySaaS

Detroit Metropolitan Area, United States

Overview

Nicole LaFord is a National Channel Manager with a background in business communications, sales, and client project management, primarily in the telecommunications sector. Her expertise includes creating strategic plans and fostering strong partner relationships. People who have worked with her describe her as knowledgeable, professional, organized, and personable.

Based on her professional activities, she appears passionate about leveraging technology to enhance community well-being, particularly in educational environments. Her work involves promoting solutions that improve safety and security for students and staff, indicating a commitment to creating safer communities through technology.

Unique fact: Earlier in her career, she traveled nationwide co-facilitating training courses for Volkswagen of America, instructing personnel at over 500 US dealerships.

Personality Overview

Very Quick

Decisive

Risk-Taker

They are not always relationship oriented.  They like to move fast and expect the same from others. They take a lot of pride in personal achievements.

Topics They Care About

School Safety Tech
Actively posts about solutions like panic buttons and vaping detectors to address safety challenges in schools, showing a focus on protecting students and communities.
Channel Management
Her current role as National Channel Manager and previous experience as Director of Sales highlight her expertise in building and implementing strategic partner and sales plans.
Unified Communications
Holds multiple Mitel sales certifications for cloud and business solutions, and a recommendation highlights her deep expertise in unified communications and contact center solutions.

Media Appearances

Meet Our Team – For2Fi. Featured in For2Fi (company website)

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Nicole LaFord – For2Fi Employee Profile – ZoomInfo. Featured in ZoomInfo

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Work History

12-2024
National Channel Sales Manager at PhySaaS
10-2023
National Channel Manager - Central at For2Fi
8-2023 - 10-2023
Director of Client Projects at BSB Communications, Inc.
2-2013 - 8-2023
Director of Sales at BSB Communications, Inc.
2010 - 2013
Warranty Support Specialist/Campaign Liaison/Instructor at Volkswagen of America, Inc

Education

2011 - 2013
Associate's degree of Business Management from Baker College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Detroit Metropolitan Area, United States Job Level : Middle Designation : National Channel Sales Manager at PhySaaS
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nicole

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Nicole take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Nicole

Personality Compatibility


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