Nicole Maddock

Doer
DISC Type : sd

Director of Marketing at Impact Travel Group

Lymington, England, United Kingdom

Overview

Nicole is a Chartered Marketer and the Director of Marketing at Impact Travel Group, specializing in shaping and executing global marketing strategies for sustainable and responsible travel brands. She holds a Mini MBA and is described by colleagues as dedicated, proactive, and hard-working. Her expertise lies in creating compelling brand stories and integrated campaigns.

Outside of her marketing career, Nicole is a passionate traveler and a published travel writer. Her articles capture her adventures in locations like Australia and Easter Island. She is also a certified Mental Health First Aider, demonstrating a personal commitment to wellbeing.

Unique fact: Nicole authored a travel article titled "No Swimming with the Crocodiles, Australia. "

Personality Overview

Risk-Accepting

Fast-paced

Deliberate Doer

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Sustainable Travel
Her roles at Impact Travel Group and Camps International focus on promoting responsible and ethical travel, underscored by recent company awards for sustainability.
Brand Storytelling
Her professional goal is creating compelling stories that trigger a positive reaction and connect with audiences on an emotional level.
Integrated Marketing
She specializes in developing and executing comprehensive marketing strategies and communications across global networks, as seen in her leadership roles.

Media Appearances

Nicole has no verified media appearances

Work History

1-2025
Director of Marketing at Impact Travel Group
2-2021
Marketing Manager at Camps International
11-2020 - 6-2025
Marketing Consultant at Freelance
4-2018 - 10-2020
Marketing Manager at Herb UK Ltd
9-2017 - 4-2018
Marketing Consultant at Freelance

Education

9-2024 - 12-2024
Mini MBA from MiniMBA
Professional Diploma from Digital Marketing Institute

More Information

Social Presence :

Prographics :

Exp : 8 Location : Lymington, England, United Kingdom Job Level : Mid-senior Designation : Director of Marketing at Impact Travel Group
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nicole

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nicole take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nicole

Personality Compatibility


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