Nicole Muther

Inquirer
DISC Type : dc

Founder at Command New

Los Angeles, California, United States

Overview

Nicole is the founder of Command New, a startup consultancy focused on consumer, fintech, and social utility products. With a background as a product designer at Credit Karma and Genies, she is described as supportive, goal-oriented, and decisive. She is a graduate of Brandeis University.

Outside of her consultancy, Nicole is an entrepreneur who launched Jury, a brand of culturally-aware prayer candles. Her venture connects physical products with cultural moments like Diwali and astrological seasons, reflecting her creative and entrepreneurial spirit. She appears to be based in the Bay Area.

Unique fact: After a career building digital products, the first dollar she earned as a founder came from selling a physical candle.

Personality Overview

Demanding

ROI Conscious

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Startup Consulting
As the founder of Command New, she consults for individuals wanting to build meaningful products, particularly in consumer, fintech, and social utility spaces.
Consumer Fintech
Developed expertise in this area as a Staff Product Designer for the "Money" team at Credit Karma, which is now a specialty of her consultancy.
Growth Design
Previously led Growth design at Credit Karma, where she focused on optimizing user funnels and sign-up flows through experimentation and behavioral science.

Media Appearances

Nicole has no verified media appearances

Work History

1-2025
Founder at Command New
9-2023
Founder & CEO at Jury
1-2023 - 6-2023
Product Designer at Genies
3-2022 - 1-2023
Staff Product Designer, Money at Credit Karma
6-2021 - 3-2022
Senior Product Designer II, Money at Credit Karma

Education

2010 - 2014
Bachelor of Arts (B.A.) from Brandeis University
2019 - 2019
COM 19: Interpersonal Dynamics from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 5 Location : Los Angeles, California, United States Job Level : Leadership Designation : Founder at Command New
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers

DONT's

  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Nicole

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Nicole take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Nicole

Personality Compatibility


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