Nicole Muther in

Nicole Muther

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Founder at Command New
📍 Los Angeles, California, United States

Nicole is the founder of Command New, a startup consultancy focused on consumer, fintech, and social utility products. With a background as a product designer at Credit Karma and Genies, she is described as supportive, goal-oriented, and decisive. She is a graduate of Brandeis University.

Outside of her consultancy, Nicole is an entrepreneur who launched Jury, a brand of culturally-aware prayer candles. Her venture connects physical products with cultural moments like Diwali and astrological seasons, reflecting her creative and entrepreneurial spirit. She appears to be based in the Bay Area.

Unique fact: After a career building digital products, the first dollar she earned as a founder came from selling a physical candle.

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Experience
5 Years
Current Role
Founder
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Nicole cares about

Startup Consulting
As the founder of Command New, she consults for individuals wanting to build meaningful products, particularly in consumer, fintech, and social utility spaces.
Consumer Fintech
Developed expertise in this area as a Staff Product Designer for the "Money" team at Credit Karma, which is now a specialty of her consultancy.
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Career

Work history

1-2025
Founder
Command New
9-2023
Founder & CEO
Jury
1-2023 - 6-2023
Product Designer
Genies
3-2022 - 1-2023
Staff Product Designer, Money
Credit Karma
6-2021 - 3-2022
Senior Product Designer II, Money
Credit Karma
In the press

Media appearances

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Education
2010 - 2014
Bachelor of Arts (B.A.)
Brandeis University
2019 - 2019
COM 19: Interpersonal Dynamics
Stanford University Graduate School of Business
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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