Nicole Robison

Collaborator
DISC Type : si

Founder at Swig

St George, Utah, United States

Overview

Nicole Robison is the founder of Swig, the originator of the "Dirty Soda" movement. She launched the first drive-thru in 2010 and scaled it to a beloved national brand with over 120 locations. She holds an Associates degree from Brigham Young University - Idaho.

As a breast cancer survivor, Nicole is passionate about philanthropy, establishing the "Save The Cups" campaign to help women fighting the disease. A mother of five and grandmother of eight, she enjoys hiking the Grand Canyon, traveling with her husband, and spending time with her family.

Interesting fact: Nicoles journey with breast cancer was the catalyst for Swigs "Save The Cups" initiative, which helps pay the medical bills of other women fighting the disease.

Personality Overview

Appreciative

Fair-minded

Example Driven

They are more likely to opt for solutions that are proven in the market.  Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are. Scenarios where both sides can come out as winners appeal to them greatly.

Topics They Care About

Brand Expansion
She grew Swig from a single shop in Utah to a national brand with over 120 locations and has discussed plans for continued rapid franchise growth across the U. S.
Female Empowerment
Actively develops young female leaders within Swig, where women make up 85% of the team, and speaks to female leaders at other companies about chasing their dreams.
Breast Cancer Advocacy
After surviving breast cancer, she founded the "Save The Cups" campaign, which has raised over $500, 000 to lift the financial burden for women battling the disease.

Media Appearances

Nicole has no verified media appearances

Work History

4-2010
Founder at Swig
4-2010 - 1-2024
Founder at Swig

Education

1989 - 1991
Associate's degree from Brigham Young University - Idaho

More Information

Social Presence :

Prographics :

Exp : 15 Location : St George, Utah, United States Job Level : Leadership Designation : Founder at Swig
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Show them how they look good by making this decision
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Nicole

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Nicole take some risk or not?

  • It is unlikely that they will take many risks.

You And Nicole

Personality Compatibility


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