Nicole Robison in

Nicole Robison

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Founder at Swig
📍 St George, Utah, United States

Nicole Robison is the founder of Swig, the originator of the "Dirty Soda" movement. She launched the first drive-thru in 2010 and scaled it to a beloved national brand with over 120 locations. She holds an Associates degree from Brigham Young University - Idaho.

As a breast cancer survivor, Nicole is passionate about philanthropy, establishing the "Save The Cups" campaign to help women fighting the disease. A mother of five and grandmother of eight, she enjoys hiking the Grand Canyon, traveling with her husband, and spending time with her family.

Interesting fact: Nicoles journey with breast cancer was the catalyst for Swigs "Save The Cups" initiative, which helps pay the medical bills of other women fighting the disease.

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Experience
15 Years
Current Role
Founder
Job Level
Leadership
Location
St George, Utah, United States
Personality Overview

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Priorities

Topics Nicole cares about

Brand Expansion
She grew Swig from a single shop in Utah to a national brand with over 120 locations and has discussed plans for continued rapid franchise growth across the U. S.
Female Empowerment
Actively develops young female leaders within Swig, where women make up 85% of the team, and speaks to female leaders at other companies about chasing their dreams.
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Career

Work history

4-2010
Founder
Swig
4-2010 - 1-2024
Founder
Swig
In the press

Media appearances

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Education
1989 - 1991
Associate's degree
Brigham Young University - Idaho
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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