Nicole Soames

Enigma
DISC Type : idc

CEO & Founder at Diadem Performance

London Area, United Kingdom

Overview

Nicole Soames is the CEO and Founder of Diadem Performance, a leading commercial skills training company. A best-selling author, she previously managed large teams at Unilever and United Biscuits. People who have worked with her describe her as dynamic, inspiring, and insightful, highlighting her practical and enthusiastic approach to coaching.

Nicole is passionate about personal development and the impact individuals can make. She encourages reflection on ones personal brand and legacy, believing that everyone has the power to shape how they are remembered through their actions and principles.

She is the best-selling author of three acclaimed business books: “The Negotiation Book, ” “The Coaching Book, ” and “The Power of PR. ”

Personality Overview

Hard To Convince

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Negotiation Strategy
As the author of "The Negotiation Book, " she frequently shares insights on moving beyond common phrases like “Let’s meet in the middle” to achieve better outcomes.
Commercial Confidence
This is a core philosophy of her company, Diadem Performance. She is passionate about developing people into "commercial athletes" through coaching and practice.
Emotional Intelligence
As a certified EQ practitioner, she incorporates Emotional Intelligence principles into her training programs to unlock true commercial confidence and performance.

Media Appearances

Nicole has no verified media appearances

Work History

5-2009
CEO & Founder at Diadem Performance
5-2004 - 4-2009
Owner at NSA Consulting
Tesco Business Unit Director at United Biscuits
National Account Manager at Unilever

Education

2012 - 2012
Buidling Emotional Capital from RocheMartin - ECR Practitioner
2010 - 2011
Coaching Accreditation from Association of Coaching

More Information

Social Presence :

Prographics :

Exp : 21 Location : London Area, United Kingdom Job Level : Leadership Designation : CEO & Founder at Diadem Performance
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Nicole

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Nicole take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Nicole

Personality Compatibility


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