Nicole Soames in

Nicole Soames

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CEO & Founder at Diadem Performance
📍 London Area, United Kingdom

Nicole Soames is the CEO and Founder of Diadem Performance, a leading commercial skills training company. A best-selling author, she previously managed large teams at Unilever and United Biscuits. People who have worked with her describe her as dynamic, inspiring, and insightful, highlighting her practical and enthusiastic approach to coaching.

Nicole is passionate about personal development and the impact individuals can make. She encourages reflection on ones personal brand and legacy, believing that everyone has the power to shape how they are remembered through their actions and principles.

She is the best-selling author of three acclaimed business books: “The Negotiation Book, ” “The Coaching Book, ” and “The Power of PR.

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Experience
21 Years
Current Role
CEO & Founder
Job Level
Leadership
Location
London Area, United Kingdom
Personality Overview

How Nicole shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nicole cares about

Negotiation Strategy
As the author of "The Negotiation Book, " she frequently shares insights on moving beyond common phrases like “Let’s meet in the middle” to achieve better outcomes.
Commercial Confidence
This is a core philosophy of her company, Diadem Performance. She is passionate about developing people into "commercial athletes" through coaching and practice.
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Career

Work history

5-2009
CEO & Founder
Diadem Performance
5-2004 - 4-2009
Owner
NSA Consulting
Tesco Business Unit Director
United Biscuits
National Account Manager
Unilever
In the press

Media appearances

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Education
2012 - 2012
Buidling Emotional Capital
RocheMartin - ECR Practitioner
2010 - 2011
Coaching Accreditation
Association of Coaching
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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