Nicole Watson

Critic
DISC Type : C

Executive Director of Clinical Services at Phoebe Ministries

Manheim, Pennsylvania, United States

Overview

Nicole Watson is a healthcare leader with a history of working in the hospital and health care industry, currently serving as the Executive Director of Clinical Services at Phoebe Ministries. With a background in both nursing and social work and an MBA, she is a well-rounded leader focused on clinical excellence and quality improvement.

Nicole is passionate about leveraging technology and innovation to enhance senior living. She actively participates in industry conferences like the Kairos Conference and PCC SUMMIT to learn and collaborate with peers on advancements in the field, including the use of AI to reduce risks for seniors.

She led a clinical trial at Masonic Villages that successfully reduced resident falls by 55% and eliminated injuries from bed falls.

Personality Overview

Critic

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Senior Care Technology
Her social media shows a keen interest in learning about technology, innovation, and AI advancements from companies like CarePredict to improve senior care.
Fall Prevention
She presented findings from a successful clinical trial she led which significantly reduced resident falls and injuries, demonstrating a focus on safety and data-driven solutions.
Clinical Leadership
Has a demonstrated history of progressive leadership roles, including Director of Nursing and VP of Clinical Services, and is described by colleagues as a great leader and mentor.

Media Appearances

Nicole has no verified media appearances

Work History

10-2025
Executive Director of Clinical Services at Phoebe Ministries
4-2022 - 8-2025
Vice President of Clinical Services at SpiriTrust Lutheran®
1-2021 - 7-2022
Director Of Nursing at Masonic Villages of Pennsylvania
7-2017 - 1-2021
Director Of Nursing at Pleasant View Retirement Community
5-2015 - 7-2016
Assistant Director of Nursing at Pleasant View Retirement Community

Education

2020 - 2022
Master of Business Administration from Western Governors University
2010 - 2012
Associate's degree from Lancaster General College of Nursing and Health Sciences

More Information

Social Presence :

Prographics :

Exp : 12 Location : Manheim, Pennsylvania, United States Job Level : Senior Designation : Executive Director of Clinical Services at Phoebe Ministries
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Insights For Selling To Nicole

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nicole is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nicole

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nicole move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Nicole take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Nicole

Personality Compatibility


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