Nicy Aluoch Owino ACIM in

Nicy Aluoch Owino ACIM

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Head of Advocacy and Influence at L'Oréal
📍 Kenya

Nicy is the Head of Advocacy and Influence at LOréal, with deep expertise in product innovation, brand activation, and media strategy. A Chartered Marketer, she has a proven track record of launching successful products and driving brand growth. People who have worked with her describe her as creative, proactive, courageous, and a great team player.

Beyond her corporate career, Nicy is passionate about building communities through creative ventures in visual art, fashion, music, and culture. She identifies as a "culture contributor" and seeks collaborations that spark innovation and connection, showing a strong interest in social inclusion and design thinking.

Unique fact: She signed a major celebrity, Kate Actress, as a brand ambassador, which was key to a campaign that significantly grew market share for a leading LOréal brand.

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Experience
7 Years
Current Role
Head of Advocacy and Influence
Job Level
Mid-senior
Location
Kenya
Personality Overview

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Priorities

Topics Nicy cares about

Advocacy & Influence
Her current role focuses on scaling influencer marketing and advocacy for L'Oréal across East Africa, managing relationships with digital creators and major platforms like TikTok and Meta.
Product Innovation
Previously managed new product development, successfully launching ranges like Nice & Lovely Baby Naturals and developing accompanying advertising campaigns from the ground up.
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Career

Work history

4-2025
Head of Advocacy and Influence
L'Oréal
1-2023 - 4-2025
Product Innovation Manager
L'Oréal
1-2022 - 4-2023
Brand Manager
L'Oréal
1-2021 - 12-2021
Junior Brand Manager
L'Oréal
9-2019 - 12-2020
Trade Marketing Trainee
L'Oréal
In the press

Media appearances

Nicy Owino, the Head of Advocacy & Influence at L'Oréal ... - Instagram Reel. Featured in Instagram
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Education
7-2022 - 12-2023
Diploma
CIM | The Chartered Institute of Marketing
2020 - 2020
Short Course
Digify Africa
2018 - 2018
Leadership
YALI RLC East Africa
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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