Niels Pedersen

Activist
DISC Type : Cd

CEO and founder of Blue Line | Industrial Computers and Displays for demanding environments at Blue Line A/S

Hinnerup, Central Denmark Region, Denmark

Overview

Niels Pedersen is the founder and CEO of Blue Line, leveraging over 30 years of experience to provide customized IT hardware for demanding environments like pharma and marine. A graduate of Aarhus University, colleagues describe him as a true "business talent" with a profound knowledge of the IT landscape and a sharp focus on development.

Personality Overview

Observative

Perfectionist

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

IT for Demanding Environments
His company specializes in creating reliable, customized IT hardware solutions for challenging sectors like pharmaceuticals, food processing, marine, energy, and defense.
International Expansion
Recent activity shows a strong focus on expanding his company's footprint, particularly with a new office in the US and hiring for global supply chain roles.
Pharma & Biotech IT
He actively promotes specialized IT solutions for the pharmaceutical and biotech industries, including mobile IT and passwordless authentication for cleanroom environments.

Media Appearances

Niels has no verified media appearances

Work History

CEO and founder of Blue Line | Industrial Computers and Displays for demanding environments at Blue Line A/S
9-2022 - 2-2024
Co-Owner and Chairman at MAISON ALBERT SOUNIT
3-2016 - 6-2019
Partner at Oplev Norsminde

Education

1988 - 1991
BA from Aarhus University
2016 - 2017
Education details unavailable from Vitus Export Elite Program

More Information

Social Presence :

Prographics :

Exp : 4 Location : Hinnerup, Central Denmark Region, Denmark Job Level : Leadership Designation : CEO and founder of Blue Line | Industrial Computers and Displays for demanding environments at Blue Line A/S
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Insights For Selling To Niels

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Niels is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Niels

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Niels move?

  • Their decision making speed is somewhere in the middle.
  • Can Niels take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Niels

Personality Compatibility


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