Nikki Laker

Trailblazer
DISC Type : DI

Marketing Director at Opus Technology

Greater Brighton and Hove Area, United Kingdom

Overview

Nikki Laker is the Marketing Director at Opus, driving an AI-first marketing and RevOps strategy. With experience since 2005, she is recognized for her innovative approach, earning a Highly Commended placement in the 2026 Dynamic Business Awards for AI & Tech Innovation and being a CRN Marketing Employee of the Year finalist.


Nikki built a custom GPT for her team that saved five full working days in its first month by automating SEO and content generation.

Personality Overview

Persuasive

Achievement-Oriented

Informal

They prefer to ensure that they are in control of the situation.  They are not against taking risks and can make tough decisions when required.
 If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Practical AI Application
Featured on the "Scaling with AI" podcast, she discussed building a custom GPT to automate SEO and content generation, reclaiming significant time for her team.
Ethical Business Standards
As Marketing Director, she has been a public voice for Opus Technology's journey and commitment to achieving and maintaining its B Corp certification.
Agent-First CX
She has authored content on improving customer experience by focusing on an "agent-first" culture, empowering contact center teams with better tools and support.

Media Appearances

Nikki has no verified media appearances

Work History

7-2022
Marketing Director at Opus Technology
1-2020 - 7-2022
Chief Marketing Officer at Infinity Group UK
11-2016 - 1-2020
Group Marketing Manager at Infinity Group UK
7-2015 - 10-2016
Marketing Consultant at 'Freelance'
4-2014 - 7-2015
Senior Account Manager at Good Rebels

Education

2009 - 2010
PGCE from University of Brighton
2002 - 2005
2:1 from University for the Creative Arts

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Opus Technology
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Insights For Selling To Nikki

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.
  • Address your competition clearly and confidently

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nikki is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Nikki

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Nikki move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Nikki take some risk or not?

  • If necessary, they will be ready to take risks.

You And Nikki

Personality Compatibility


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