Nilay S.

Captain
DISC Type : DS

Marketing & Growth at Ionic Wealth

Mumbai, Maharashtra, India

Overview

Nilay is a marketing and growth leader at Ionic Wealth, focusing on the WealthTech sector. With a background at Upstox and ByteDance, he specializes in brand strategy, product marketing, and scaling tech products. Colleagues describe him as exceptionally determined, solution-oriented, and a go-getter with an entrepreneurial spirit.

He appears to be a principled thinker, valuing judgment and the "law of averages" in decision-making. His posts suggest an interest in philosophy and respecting diverse perspectives. He is also focused on continuous learning, holding a PGP in Product Management from Duke University and certifications in trading.

Unique fact: Nilay achieved 2nd position in the Cannes Young Lions competition for India.

Personality Overview

Output-Driven

Planner & Achiever

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

WealthTech Innovation
Currently building Ionic Wealth to help professionals grow and protect their wealth. He recently announced the launch of the Ionic AI agent for investors.
Brand & Growth Strategy
Has extensive experience building and scaling brands at tech companies like Upstox and ByteDance, managing everything from brand planning to P&L.
Full-Funnel Marketing
His experience includes building connected systems across SEO, ASO, content, social, and CRM to drive long-term organic growth and user engagement.

Media Appearances

Nilay has no verified media appearances

Work History

9-2025
Marketing & Growth at Ionic Wealth
4-2022 - 9-2025
Director, Marketing at Upstox
10-2020 - 4-2022
General Manager, Brand & Marketing at Upstox
12-2019 - 11-2020
Senior Marketing Manager at ByteDance
1-2019 - 11-2020
Marketing Manager at ByteDance

Education

Bachelor's degree from Gujarat University
2018 - 2019
PGP Product Management from Duke University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mumbai, Maharashtra, India Job Level : N/A Designation : Marketing & Growth at Ionic Wealth
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Insights For Selling To Nilay

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nilay is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Nilay

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Nilay move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Nilay take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Nilay

Personality Compatibility


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