Nina Gaber

Critic
DISC Type : C

Senior Cross-Category Insights Manager - Central Europe at BAT

London, England, United Kingdom

Overview

Nina Gaber is a Senior Cross-Category Insights Manager - Central Europe at BAT, with extensive experience in global insights, product foresights, and managing research projects. She is adept at delivering actionable consumer insights and directing brand strategies.

Nina is a creative and results-driven individual, passionate about personal growth and achieving goals. She enjoys connecting with professionals from around the world and exploring new ideas.

Interesting fact: Nina believes that "The best way to predict the future is to create it. "

Personality Overview

Negotiator

Critic

Precise

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Consumer Insights
Nina's roles at BAT and Ipsos MORI consistently involve managing global research projects and delivering actionable consumer insights.
Brand Strategy
She has experience analyzing and interpreting data to identify trends and understand consumer behavior to direct brand strategies.
Innovation Research
Her background includes specialization in innovation/ad-hoc quantitative research, particularly in the FMCG sector.

Media Appearances

Nina has no verified media appearances

Work History

8-2024
Senior Cross-Category Insights Manager - Central Europe at BAT
2-2022 - 9-2024
Global Insights Manager - Product Foresights (Tobacco Heated Products) at BAT
6-2021 - 2-2022
Global THP Research & Insights at BAT
5-2020 - 6-2021
Combustibles & Oral Products Insights Manager at BAT
4-2019 - 5-2020
Associate Director at Ipsos MORI

Education

2008 - 2009
Master of Arts (MA) from Kingston University
2006 - 2007
Bachelor of Arts (BA) from Kingston University

More Information

Social Presence :

Prographics :

Exp : 18 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Cross-Category Insights Manager - Central Europe at BAT
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Insights For Selling To Nina

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Nina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Nina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nina

Personality Compatibility


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