Nir Pochter in

Nir Pochter

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Co-founder and CMO at Lightricks
📍 Israel

As Co-founder and CMO of Lightricks, Nir Pochter applies his PhD in Computer Science to lead the marketing and growth of the companys AI-powered creator tools. He spearheads the go-to-market strategy for products like Facetune and the generative AI video platform, LTX Studio, serving both consumers and B2B clients.

Outside of work, Nir is a practitioner of Brazilian Jiu-Jitsu and enjoys gardening and playing computer games. He balances his demanding role as a co-founder with his family life in Jerusalem, where he lives with his wife and daughter.

Despite co-founding a billion-dollar company, Nirs original career ambition, shared with his partners, was to become a tenured university professor.

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Experience
18 Years
Current Role
Co-founder and CMO
Job Level
Leadership
Location
Israel
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Nir cares about

AI Video Generation
His recent professional focus is on developing and marketing Lightricks' advanced AI video models and the LTX Studio platform for creators and businesses.
Go-to-Market Strategy
As CMO, he is deeply involved in scaling the business, defining marketing strategies, and building out key teams, including hiring for sales leadership roles.
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Career

Work history

1-2013
Co-founder and CMO
Lightricks
10-2009 - 10-2012
Teaching Assistant
The Hebrew University
9-2007 - 9-2009
Programming Languages Instructor
Hebrew University
10-2006 - 9-2007
TA
Hebrew University
In the press

Media appearances

Lightricks: The Oldest Generative AI Unicorn. Featured in Turing Post (Substack)
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App creator Lightricks becomes Israel's latest unicorn company. Featured in Jewish News Service (JNS)
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Education
2006 - 2008
Master of Science (MSc)
The Hebrew University of Jerusalem
2002 - 2005
Bachelor of Science (BSc)
The Hebrew University of Jerusalem
2009
Doctor of Philosophy (PhD)
The Hebrew University of Jerusalem
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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