Nishtha Wadhwa

Commander
DISC Type : D

Senior Brand Manager at FABINDIA LIMITED

New Delhi, Delhi, India

Overview

Nishtha Wadhwa is a Senior Brand Manager at Fabindia with over 12 years of experience developing impactful campaigns in the lifestyle, retail, and media sectors. An MBA graduate from the Indian School of Business and Finance, she specializes in brand strategy and management, leveraging her expertise from past roles at TCNS Clothing and SONY Pictures Networks.

Outside of her marketing career, Nishtha has a strong creative side as a certified makeup and hair artist. This passion for aesthetics complements her professional focus on brand presentation and consumer experiences in the fashion and lifestyle industries, and she also holds a certification in content creation.

Unique fact: She is a professionally certified makeup and hair artist.

Personality Overview

Decisive

Impact-Driven

Risk-Taker

They like to move fast and expect the same from others.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Lifestyle Branding
Focuses on developing brand strategy and impactful marketing campaigns specifically for the lifestyle, retail, and consumer goods sectors.
Integrated Marketing
Her experience spans offline marketing, influencer engagement, BTL activations, and digital campaigns to create comprehensive brand narratives.
Consumer Experience
States her mission is to deliver meaningful consumer experiences through innovative marketing strategies that drive growth and resonate with target markets.

Media Appearances

Nishtha has no verified media appearances

Work History

1-2024
Senior Brand Manager at FABINDIA LIMITED
8-2023 - 1-2024
Marketing Manager at Nestroots
3-2023 - 8-2023
Team Lead- Optimization at AdYogi
10-2020 - 3-2023
Social Media Manager at TCNS Clothing Company Ltd
11-2019 - 10-2020
Consumer Insights at Sony Pictures Networks India

Education

2011 - 2013
MBA from Indian School of Business and Finance
2008 - 2011
B.A English Honours from Panjab University

More Information

Social Presence :

Prographics :

Exp : 10 Location : New Delhi, Delhi, India Job Level : Middle Designation : Senior Brand Manager at FABINDIA LIMITED
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Insights For Selling To Nishtha

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nishtha is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Nishtha

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Nishtha move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Nishtha take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Nishtha

Personality Compatibility


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