Umashan Naidoo

Pioneer
DISC Type : ids

Head Customer & Beauty at Trent Ltd

Mumbai, Maharashtra, India

Overview

As Head of Customer & Beauty at Trent Ltd, Umashan Naidoo spearheads the brand identity and customer experience for Westside. He has been instrumental in shaping its fashion and beauty verticals since moving to India from South Africa, where he was Head of Design for menswear at Woolworths.

Originally from Durban, South Africa, Umashan grew up in a family business, learning retail from a young age. He is passionate about bringing creative visions to life through collaboration and believes in creating a strong, emotional connection between a brand and its community.

Interesting fact: He began his career in retail by making in-store PA announcements for a department store in South Africa while studying design.

Personality Overview

Dynamic But Sincere

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Brand Storytelling
He emphasizes creating a unique "point of view" for Westside, focusing on non-transactional content and community building to foster an emotional connection with customers.
Customer Experience
His role and public statements highlight a deep focus on the 360-degree customer journey, from in-store visual merchandising and ambiance to a seamless omnichannel presence.
Fashion & Beauty
Leads the beauty division and has a long history in menswear design, focusing on delivering on-trend, high-quality, and accessible style to the Indian market.

Media Appearances

Umashan has no verified media appearances

Work History

8-2019
Head Customer & Beauty at Trent Ltd
9-2014
Head Of Department Menswear and Beauty at Trent Ltd
11-2010 - 2014
Head Of Design Menswear at Woolworths
9-2010 - 11-2010
Attachment at Country Road Australia
2-1999 - 5-2009
Buyer at Woolworths

Education

Umashan has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head Customer & Beauty at Trent Ltd
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Insights For Selling To Umashan

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Umashan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Umashan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Umashan move?

  • They are generally fast movers and can take quick decisions
  • Can Umashan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Umashan

Personality Compatibility


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