Umashan Naidoo
Login to view DISC.As Head of Customer & Beauty at Trent Ltd, Umashan Naidoo spearheads the brand identity and customer experience for Westside. He has been instrumental in shaping its fashion and beauty verticals since moving to India from South Africa, where he was Head of Design for menswear at Woolworths.
Originally from Durban, South Africa, Umashan grew up in a family business, learning retail from a young age. He is passionate about bringing creative visions to life through collaboration and believes in creating a strong, emotional connection between a brand and its community.
Interesting fact: He began his career in retail by making in-store PA announcements for a department store in South Africa while studying design.
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