Noreen Crandall, CPA

Enigma
DISC Type : cid

Chief Financial Officer at ISG

Danvers, Massachusetts, United States

Overview

Noreen Crandall is the long-tenured Chief Financial Officer at ISG, an insurance management company. She was named one of the Boston Business Journals CFOs of the Year in 2023, having helped ISG with seven acquisitions. She holds a Bachelor of Science from Merrimack College.

Outside of her extensive financial career, Noreen is a passionate advocate for the breast cancer community. As a survivor herself, she supports and attends events like Runway for Recovery, which celebrates survivors and aids families impacted by the disease.

A survivor of breast cancer, she uses her experience to honor those lost and support fellow survivors.

Personality Overview

Friendly Yet Blunt

Challenger

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Mergers & Acquisitions
She has been a key figure in helping her company, ISG, with seven acquisitions during her time as CFO.
Financial Leadership
Recognized as one of the Boston Business Journal's CFOs of the Year in 2023 for her contributions to ISG's expansion.
Breast Cancer Advocacy
As a three-year survivor, she is personally invested in and publicly supports events that aid families impacted by breast cancer.

Media Appearances

Noreen Crandall Named One of Boston Business Journal's Top 2023 CFOs of the Year. Featured in ISG Value

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Information Services Group Announces Fourth-Quarter and Full-Year 2024 Results. Featured in ISG Investor Relations

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Work History

7-1995
Chief Financial Officer at ISG
Financial Controller at ISG

Education

1986 - 1990
Bachelor of Science (BS) from Merrimack College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Danvers, Massachusetts, United States Job Level : Leadership Designation : Chief Financial Officer at ISG
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Insights For Selling To Noreen

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Noreen is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Noreen

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Noreen move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Noreen take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Noreen

Personality Compatibility


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