Nori Shimojo in

Nori Shimojo

Global Event Director at Yonex USA
📍 Yokohama, Kanagawa, Japan

Nori Shimojo is the President of Yonex USA, where he leads the development and marketing of high-performance tennis equipment. He focuses on driving product innovation by incorporating advanced materials and collaborates directly with top-ranked professional athletes like Ben Shelton and Casper Ruud to refine racket designs.

His career is deeply rooted in a passion for professional tennis, with extensive experience managing relationships with world-class players and a keen interest in the sports governing bodies, including the WTA and International Tennis Federation. This dedication informs his leadership and product strategy at Yonex.

As president, Nori is overseeing the introduction of a unique new racket material derived from bagworms.

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Experience
1 Years
Current Role
Global Event Director
Job Level
Mid-senior
Location
Yokohama, Kanagawa, Japan
Personality Overview
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Priorities

Topics Nori cares about

Racket Technology
He is focused on product innovation, discussing goals to provide “more power and feel” and enlarging the racket’s sweet spot through new designs and materials.
Athlete Collaboration
Works directly with professional players like Ben Shelton and Casper Ruud to tailor racket designs, ensuring the equipment meets the needs of top athletes.
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Career

Work history

6-2025
Global Event Director
Yonex USA
In the press

Media appearances

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Education
Education details unavailable
Obirin University
Social presence
in

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