LaNiece Douglas in

LaNiece Douglas

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President - US at Yonex USA
📍 United States

LaNiece Douglas is the President of Yonex USA, where she leads the companys North American growth strategy. She previously served as the VP, Head of US Retail for adidas, where she managed a €1B P&L and spearheaded major transformations. She holds a BSBA from Xavier Universitys Williams College of Business.

LaNiece is a passionate advocate for mentorship and professional development. She has been a featured speaker on leadership panels, such as the adidas Women’s Community Leadership Workshop at the Black Footwear Forum, discussing how to reframe failure into innovation and personal growth.

In a previous role, she ideated and launched a pop-up store in Miami dedicated to Lionel Messi in just three weeks, which smashed all expectations.

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Experience
5 Years
Current Role
President - US
Job Level
Senior
Location
United States
Personality Overview

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Priorities

Topics LaNiece cares about

US Market Growth
She was appointed President of Yonex to spearhead the company's accelerated growth strategy and expansion in the United States, including its e-commerce and retail partnerships.
Retail Innovation
Led a major retail transformation at adidas and has a track record of creating unique consumer experiences, such as launching a successful Messi-themed pop-up store in three weeks.
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Career

Work history

6-2025
President - US
Yonex USA
1-2007 - 7-2009
Associate Buyer, Designer Gold Range
Saks Fifth Avenue
6-2005 - 12-2006
Associate Buyer, Salon Z
Saks Fifth Avenue
9-2004 - 5-2005
Assistant Buyer, Designer
Saks Fifth Avenue
VP, Head of US Retail
adidas
In the press

Media appearances

Yonex Welcomes LaNiece Douglas as President of YONEX CORPORATION (North America). Featured in Access Newswire
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Yonex Signs Official Stringer Agreement with BNP Paribas Open. Featured in Yonex USA Blog
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Education
BSBA
Xavier University - Williams College of Business
International Marketing
American Intercontinental University - London
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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