LaNiece Douglas is the President of Yonex USA, where she leads the companys North American growth strategy. She previously served as the VP, Head of US Retail for adidas, where she managed a €1B P&L and spearheaded major transformations. She holds a BSBA from Xavier Universitys Williams College of Business.
LaNiece is a passionate advocate for mentorship and professional development. She has been a featured speaker on leadership panels, such as the adidas Women’s Community Leadership Workshop at the Black Footwear Forum, discussing how to reframe failure into innovation and personal growth.
In a previous role, she ideated and launched a pop-up store in Miami dedicated to Lionel Messi in just three weeks, which smashed all expectations.
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