Norm Daniels

Observer
DISC Type : ic

AMS Channel Manager at Checkmarx

Mount Pleasant, South Carolina, United States

Overview

Norm Daniels is a seasoned professional with over twenty years of experience managing software partner ecosystems. He specializes in global channel and alliance strategy, partner programs, and go-to-market initiatives, with a history at major firms like OpenText, Micro Focus, and Hewlett-Packard. He holds a Bachelor of Arts from the University of Memphis.


He was responsible for rebuilding Hewlett Packards Managed Service Provider (MSP) program from the ground-up.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Global Partner Programs
His career has centered on leading and delivering global channel strategies, including partner programs, operations, and GTM initiatives for major technology companies.
Channel Revenue Operations
At OpenText, he was directly responsible for North American channels revenue operations and partner revenue generation programs following the Micro Focus acquisition.
Cybersecurity Channels
His recent roles at application security leader Checkmarx and with Micro Focus's CyberRes division demonstrate a strong focus on the cybersecurity partner ecosystem.

Media Appearances

Norm has no verified media appearances

Work History

4-2025
AMS Channel Manager at Checkmarx
2-2022 - 5-2025
North America Channels Revenue Operations and Revenue Generation Programs at OpenText
3-2021 - 2-2023
Global MSSP Program Director at Micro Focus
1-2015 - 3-2021
Global Software Service Provider Program Manager at Micro Focus
5-2013 - 1-2015
HP Software Global Partner Enablement Strategist at Hewlett-Packard

Education

Bachelor of Arts (BA) from University of Memphis

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mount Pleasant, South Carolina, United States Job Level : Middle Designation : AMS Channel Manager at Checkmarx
URL has been copied!

Insights For Selling To Norm

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Norm is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Norm

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Norm move?

  • They like to analyze well and then make their decisions.
  • Can Norm take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Norm

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.