Norma Lucía Rodríguez Espinosa

Questioner
DISC Type : c

Business Development Manager UTT Latam Mapei at Mapei

Bogotá, Capital District, Colombia

Overview

Norma Lucía is a Business Development Manager at Mapei, specializing in the Underground Technology Team (UTT) for LATAM. She has extensive experience in technical and commercial support for infrastructure, tunnel, and mining projects, particularly in market development. She holds an MSc in Civil Engineering from Universidad de Los Andes.

Her posts reflect a keen interest in leadership, sustainability, and innovative chemical solutions for underground operations. She frequently highlights industry events and values collaborative approaches in business development.

Norma Lucía is highly oriented towards opening markets and creating business opportunities, with a strong focus on budget compliance and customer management.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Underground Technology
As Business Development Manager for UTT LATAM at Mapei, she actively promotes innovative solutions for tunnel and mining projects, frequently sharing updates on industry events.
Sustainable Leadership
She emphasizes leadership built on listening, shared vision, and building a fairer and more sustainable future, aligning with Mapei's values.
Market Expansion
Her profile highlights extensive experience in opening markets, creating business opportunities, and managing sales growth for assigned accounts.

Media Appearances

Norma has no verified media appearances

Work History

1-2023
Business Development Manager UTT Latam Mapei at Mapei
6-2016 - 3-2023
Business Development Manager UTT at Mapei
7-2009 - 5-2016
Engineering Product Manager LATAM at FILMTEX Group – Sandford Management
8-2007 - 12-2008
Geosystems Coordinator for Agricultural Applications in Latin America at Pavco Colombia
1-2006 - 12-2006
Product Manager Erosion Control at Pavco Colombia

Education

2005 - 2008
Master of Science - MS from Universidad de Los Andes
2015 - 2015
CURSO COMUNICACIÓN SOSTENIBLE PARA LA COMPETITIVIDAD from CESA

More Information

Social Presence :

Prographics :

Exp : 21 Location : Bogotá, Capital District, Colombia Job Level : Middle Designation : Business Development Manager UTT Latam Mapei at Mapei
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Insights For Selling To Norma Lucía

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Norma Lucía is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Norma Lucía

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Norma Lucía move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Norma Lucía take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Norma Lucía

Personality Compatibility


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