Catalina Palau

Critic
DISC Type : C

VP, People & Culture at Prose, a Public Benefit Corporation

New York, New York, United States

Overview

Catalina has no verified overview

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Catalina has no verified topics they care about

Media Appearances

Catalina has no verified media appearances

Work History

5-2023
VP, People & Culture at Prose, a Public Benefit Corporation
2-2018 - 3-2023
Head of People at Loadsmart
2-2015 - 2-2018
HR Manager at adMarketplace
12-2014 - 1-2015
Human Resources Intern at DeAcero
6-2012 - 2-2014
Accounts Receivable at MSCI Inc.

Education

2014 - 2015
Master's Degree from New York University
2011 - 2012
Certificate from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Senior Designation : VP, People & Culture at Prose, a Public Benefit Corporation
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Catalina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Catalina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Catalina

Personality Compatibility


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