Norma Prieto Vidal in

Norma Prieto Vidal

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Head de Relacionamento com Cliente at Next (oficial)
📍 São Paulo, São Paulo, Brazil

Norma Prieto Vidal is a Superintendent at Next, where she leads customer relations for the digital bank. Holding an MBA from FGV, she focuses on designing the customer journey to blend seamless self-service with human-centric support, aiming to turn clients into brand advocates.

Norma consistently expresses a deep sense of gratitude for her teams work and their achievements. This value appears to be a core part of her professional philosophy, emphasizing recognition and the rewarding nature of their efforts in satisfying customers.

In September 2024, Norma represented Next at the Prêmio MESC award ceremony, highlighting the banks success in customer relations.

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Experience
19 Years
Current Role
Head de Relacionamento com Cliente
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Norma shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Norma cares about

Customer Journey
Focuses on the entire client lifecycle within the app, from self-service capabilities to efficient, human-led problem resolution when needed.
Client Advocacy
Believes in creating such a positive experience that customers become "fans" of the bank, driving growth through word-of-mouth marketing.
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Career

Work history

5-2016
Head de Relacionamento com Cliente
Next (oficial)
3-2016
Head de Relacionamento com Cliente
Next (oficial)
4-2006 - 5-2016
Head de Relaciomento com Cliente
Next (oficial)
In the press

Media appearances

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Education
2018 - 2019
Education details unavailable
ISE Business School
2006 - 2007
mba em negocios
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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