Nowi Kallen

Critic
DISC Type : C

Investor at Upwind Security

London, England, United Kingdom

Overview

Nowi Kallen is a Managing Director at Salesforce Ventures, where he specializes in investing in B2B SaaS companies from Series A to IPO. He focuses on high-growth sectors like generative AI and cybersecurity, with notable investments in companies such as Wiz, ElevenLabs, and Miro. He holds a degree in Economics from the University of Warwick.

Outside of his venture capital work, Nowi has a demonstrated interest in immersive cultural experiences. He has dedicated time to learning foreign languages, highlighting a passion for personal growth and global perspective beyond the tech industry.

He once took a sabbatical to complete a full-time Portuguese language course in Brazil.

Personality Overview

ROI Driven

Information Seeker

Negotiator

They prefer to do logical analysis and value evidence over emotions.  Unless the value is proven by data, they are unlikely to value fancy features. They enjoy working alone and do not rely on others very often.

Topics They Care About

Generative AI
Leads investments in applied generative AI companies like ElevenLabs and Fetcherr that are disrupting traditional enterprise tech stacks.
Cybersecurity Investing
Actively invests in high-profile cybersecurity startups, with companies like Wiz, Chainguard, and Avalor in his portfolio.
Fintech Automation
Shows a strong interest in agentic AI for financial services, having led the seed round for Covecta to automate commercial banking.

Media Appearances

Nowi has no verified media appearances

Work History

2-2026
Investor at Upwind Security
12-2025
Investor at Lovable
11-2025
Investor & Board Observer at Black Forest Labs
9-2025
Investor & Board Observer at Fetcherr
8-2025
Investor & Board Observer at Covecta

Education

Nowi has no verified education history

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : Mid-senior Designation : Investor at Upwind Security
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Insights For Selling To Nowi

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nowi is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Nowi

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Nowi move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Nowi take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Nowi

Personality Compatibility


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