Obed Cruz
Login to view DISC.Obed is a serial entrepreneur and the Founder of Cruz Capital, where he focuses on real estate investment. His career is marked by building businesses from the ground up, most notably scaling an online bookstore from his mothers garage into an eight-figure e-commerce operation with over 50 employees across multiple states.
An entrepreneur at heart, Obed thrives on hard work and persistence, a lesson he learned from his very first venture, a fence-building company. He is passionate about the entire business lifecycle, from initial concept and startup phases to scaling operations and achieving significant growth, consistently choosing to build his own ventures over traditional employment.
He successfully turned an online bookstore into a multi-state operation that sold and shipped millions of books nationwide.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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