Olivier Blanchet in

Olivier Blanchet

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CEO at PRS IN VIVO GROUP
📍 Boulogne-Billancourt, Île-de-France, France

Olivier Blanchet is the CEO of PRS IN VIVO GROUP, where he specializes in helping CPG companies successfully execute new product launches and packaging strategies. He leverages his expertise in behavioral economics to transform concepts into real-world successes and holds an MBA in Marketing & Strategy from Dauphine.

He has a keen professional interest in pioneering new methodologies within market research, aiming to provide clients with a competitive advantage.

He is championing a significant industry shift from traditional, one-off "pack testing" to a more dynamic and strategic "pack management" approach.

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Experience
20 Years
Current Role
CEO
Job Level
Leadership
Location
Boulogne-Billancourt, Île-de-France, France
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Olivier cares about

Behavioral Economics
Applies behavioral science to understand and influence consumer choice, helping brands grow by understanding the "why behind the buy. "
CPG Innovation
Focuses on helping CPG companies transform ideas into successful product launches, particularly in new product and packaging development.
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Career

Work history

1-2021
CEO
PRS IN VIVO GROUP
9-2019 - 1-2021
Managing Director, France & Italy
PRS IN VIVO
8-2017 - 9-2019
Vice President, Leader of Innovation and Forecasting
PRS IN VIVO
9-2008 - 7-2017
General Manager France, Vice President Europe
In Vivo BVA france
9-2005 - 9-2008
General Manager, In Vivo UK
In Vivo BVA
In the press

Media appearances

PRS in Vivo names Gombault and Blanchet CEOs. Featured in Research Live
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Gombault and Blanchet Named PRS IN VIVO CEOs Worldwide. Featured in MRWeb
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Education
2003 - 2005
Master of Business Administration - MBA
MBA Dauphine (DEA 102) “Marketing & Strategy”
Social presence
in
Behavioral profile

DISC profile (public)

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