Olivier Blanchet

Questioner
DISC Type : c

CEO at PRS IN VIVO GROUP

Boulogne-Billancourt, Île-de-France, France

Overview

Olivier Blanchet is the CEO of PRS IN VIVO GROUP, where he specializes in helping CPG companies successfully execute new product launches and packaging strategies. He leverages his expertise in behavioral economics to transform concepts into real-world successes and holds an MBA in Marketing & Strategy from Dauphine.

He has a keen professional interest in pioneering new methodologies within market research, aiming to provide clients with a competitive advantage.

He is championing a significant industry shift from traditional, one-off "pack testing" to a more dynamic and strategic "pack management" approach.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Behavioral Economics
Applies behavioral science to understand and influence consumer choice, helping brands grow by understanding the "why behind the buy. "
CPG Innovation
Focuses on helping CPG companies transform ideas into successful product launches, particularly in new product and packaging development.
Pack Management
Advocates for evolving the industry from simple package testing to a continuous and strategic management of a brand's packaging portfolio.

Media Appearances

PRS in Vivo names Gombault and Blanchet CEOs. Featured in Research Live

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Gombault and Blanchet Named PRS IN VIVO CEOs Worldwide. Featured in MRWeb

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Work History

1-2021
CEO at PRS IN VIVO GROUP
9-2019 - 1-2021
Managing Director, France & Italy at PRS IN VIVO
8-2017 - 9-2019
Vice President, Leader of Innovation and Forecasting at PRS IN VIVO
9-2008 - 7-2017
General Manager France, Vice President Europe at In Vivo BVA france
9-2005 - 9-2008
General Manager, In Vivo UK at In Vivo BVA

Education

2003 - 2005
Master of Business Administration - MBA from MBA Dauphine (DEA 102) “Marketing & Strategy”

More Information

Social Presence :

Prographics :

Exp : 20 Location : Boulogne-Billancourt, Île-de-France, France Job Level : Leadership Designation : CEO at PRS IN VIVO GROUP
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Insights For Selling To Olivier

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Olivier is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Olivier

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Olivier move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Olivier take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Olivier

Personality Compatibility


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