Omar Rada in

Omar Rada

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Building Something New at NewCo
📍 Austin, Texas, United States

Omar Rada is a seasoned entrepreneur with a background in finance from The Wharton School. He transitioned from M&A and corporate strategy to successfully founding two direct-to-consumer brands, Proof NY (acquired by Huckberry) and the popular kitchenware company, Misen.

He is currently focused on his next venture, described as "Building Something New" at a company called NewCo.

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Experience
12 Years
Current Role
Building Something New
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Omar shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Omar cares about

Consumer Brands
He has a proven track record of creating successful direct-to-consumer brands from the ground up, including Misen (cookware) and Proof NY (apparel).
Product Development
He founded Misen with a focus on creating high-quality, thoughtfully designed kitchen tools, emphasizing premium materials and performance.
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Career

Work history

2024
Building Something New
NewCo
2012 - 2014
Founder + CEO
Proof NY
2007 - 2012
Associate > Director > Vice President
FreshDirect
2005 - 2007
M&A Analyst
Financo
Misen
11 yrs 10 mos
In the press

Media appearances

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Education
2001 - 2005
Bachelor of Science (B.S.)
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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