Omar Rada in

Omar Rada

Questioner · DISC type c
Building Something New at NewCo
📍 Austin, Texas, United States

Omar Rada is a seasoned entrepreneur with a background in finance from The Wharton School. He transitioned from M&A and corporate strategy to successfully founding two direct-to-consumer brands, Proof NY (acquired by Huckberry) and the popular kitchenware company, Misen.

He is currently focused on his next venture, described as "Building Something New" at a company called NewCo.

Read the full overview →
Experience
12 Years
Current Role
Building Something New
Job Level
Leadership
Location
Austin, Texas, United States
Personality Overview

How Omar shows up

Systematic
Price-Sensitive
Not Easily Convinced

They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Omar cares about

Consumer Brands
He has a proven track record of creating successful direct-to-consumer brands from the ground up, including Misen (cookware) and Proof NY (apparel).
Product Development
He founded Misen with a focus on creating high-quality, thoughtfully designed kitchen tools, emphasizing premium materials and performance.
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Career

Work history

2024
Building Something New
NewCo
2012 - 2014
Founder + CEO
Proof NY
2007 - 2012
Associate > Director > Vice President
FreshDirect
2005 - 2007
M&A Analyst
Financo
Misen
11 yrs 10 mos
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2001 - 2005
Bachelor of Science (B.S.)
The Wharton School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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