Omar Stwodah

Questioner
DISC Type : c

Chairman, DC BMW Market Area Co-OP at BMW Group

Haymarket, Virginia, United States

Overview

Omar Stwodah is the General Manager for BMW of Alexandria, leveraging extensive experience in automotive variable and fixed operations. He holds a Bachelor of Science in Advertising from Virginia Commonwealth University, uniquely blending marketing acumen with hands-on operational management to drive team performance and business growth.

He is dedicated to continuous personal and professional development, holding certifications in advanced decision-making and strategic storytelling. His interests include absorbing insights from publications like the Harvard Business Review, reflecting a commitment to learning and leadership excellence.

In July 2025, Omar was elected by his peers to serve as the Chairman of the DC Market Area Co-Op for BMW.

Personality Overview

Systematic

Not Easily Convinced

Cautious & Analytical

They prefer to analyze every situation thoroughly.
  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Automotive Operations
His career is centered on managing both Variable and Fixed Operations, showcasing his deep expertise in the complete automotive dealership business model.
Team Leadership
Focuses on developing team culture, employee retention, and coaching, with skills in personal development, project management, and conflict resolution.
Strategic Storytelling
Holds a certification in "Shane Snow on Storytelling," indicating an interest in using narrative as a powerful tool in business and leadership.

Media Appearances

Meet Our Staff | BMW of Alexandria. Featured in BMW of Alexandria website

See Now

Work History

7-2025
Chairman, DC BMW Market Area Co-OP at BMW Group
8-2021
General Manager at BMW of Alexandria
7-2019 - 8-2021
General Manager at Rosenthal Automotive/Audi Arlington
12-2017 - 7-2019
Director of Pre-Owned Sales at Rosenthal Automotive/BMW of Alexandria
1-2013 - 12-2017
General Manager at Criswell Maserati Alfa Romeo

Education

1995 - 1999
Education details unavailable from Virginia Commonwealth University
1995 - 1999
Bachelor of Science (BS) from Virginia Commonwealth University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Haymarket, Virginia, United States Job Level : Senior Designation : Chairman, DC BMW Market Area Co-OP at BMW Group
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Insights For Selling To Omar

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Omar is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Omar

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Omar move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Omar take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Omar

Personality Compatibility


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