Omer Minkara

Sharpshooter
DISC Type : CD

Vice President & Principal Analyst at Aberdeen Strategy & Research

Cambridge, Massachusetts, United States

Overview

Omer Minkara is the Vice President and Principal Analyst at Aberdeen, specializing in customer experience (CX), contact center operations, and IT strategy. With a background in financial analysis from PwC and an MBA from Babson College, he helps businesses leverage technology to boost revenue and customer satisfaction. Colleagues describe him as a thought leader with exceptional clarity.

Outside of his analytical work, Omer identifies as a skeptic and a "Stoic-in-Progress, " indicating a personal interest in philosophy and critical thinking. This intellectual curiosity shapes his approach to translating complex data into actionable strategies and compelling narratives, bridging his professional and personal interests in a quest for objective understanding.

Unique fact: He is a published author on topics like customer engagement analytics and contact center training.

Personality Overview

Thorough Evaluator

ROI Driven

Rigorous & Demanding

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They take a lot of pride in personal achievements.

Topics They Care About

AI in CX
A primary focus of his recent research, speaking engagements, and social media posts, particularly on how AI can orchestrate and automate superior customer experiences.
Contact Center Strategy
His core research area at Aberdeen involves helping leaders optimize contact center technologies and processes to reduce costs and improve service.
Data-Driven Marketing
With a background in financial auditing and a focus on analytics, he advocates for using customer data to create personalized and profitable business interactions.

Media Appearances

Omer has no verified media appearances

Work History

11-2016
Vice President & Principal Analyst at Aberdeen Strategy & Research
6-2014 - 10-2016
Research Director, Contact Center & Customer Experience Management at Aberdeen Strategy & Research
6-2013 - 5-2014
Senior Research Analyst, Contact Center & Customer Experience Management at Aberdeen Strategy & Research
6-2012 - 5-2013
Research Analyst, Contact Center at Aberdeen Strategy & Research
9-2011 - 5-2012
Senior Research Associate - Customer Management Technology Group at Aberdeen Strategy & Research

Education

2008 - 2009
MBA from Babson F.W. Olin Graduate School of Business
2002 - 2006
B.S from Bilkent University
2004 - 2004
EAP from University of California, Berkeley, Haas School of Business
Education details unavailable from Ted Ankara Koleji

More Information

Social Presence :

Prographics :

Exp : 17 Location : Cambridge, Massachusetts, United States Job Level : Senior Designation : Vice President & Principal Analyst at Aberdeen Strategy & Research
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Insights For Selling To Omer

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Omer is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Omer

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Omer move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Omer take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Omer

Personality Compatibility


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