Oona Grönberg in

Oona Grönberg

Inspirer · DISC type id
Head of Digital Marketing & Loyalty at Marimekko
📍 Finland

Oona Grönberg is the Head of Digital Marketing & Loyalty at Marimekko, with over a decade of experience in retail and data science. She specializes in creating superior omnichannel customer experiences and leading high-performing teams. She holds a Bachelor of Business Administration from Haaga-Helia University of Applied Sciences.

She is a speaker at industry events like eCom Next, sharing insights on data-driven customer experiences.

Read the full overview →
Current Role
Head of Digital Marketing & Loyalty
Location
Finland
Personality Overview

How Oona shows up

Achievment Oriented
Fast Adopter
Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Priorities

Topics Oona cares about

Data-Driven Marketing
Her career at dunnhumby and Marimekko has centered on using customer data science to create personalized experiences and drive growth.
Omnichannel Experiences
In her roles at Marimekko, she has been responsible for developing the brand's strategy to optimize the end-to-end customer journey across all channels.
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Career

Work history

8-2024
Head of Digital Marketing & Loyalty
Marimekko
10-2022 - 7-2024
Head of Customer Engagement & Journey
Marimekko
2-2021 - 10-2022
Country Manager Finland
dunnhumby
8-2019 - 1-2021
Customer Insight & Media Operations Lead (Finland)
dunnhumby
2-2019 - 7-2019
Team Lead Direct Marketing, Northern Europe
Zalando SE
In the press

Media appearances

The State of Marketing Unboxed x Oona Grönberg (dunnhumby). Featured in YouTube
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Education
Bachelor of Business Administration (B.B.A.)
Haaga-Helia University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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