Oso Trava

Inquirer
DISC Type : cd

Chief Executive Officer at Cracks Media

México, Mexico

Overview

Oso Trava is a seasoned entrepreneur, investor, and media personality with a Stanford MBA. He is the CEO of Cracks Media, a General Partner at the venture capital firm Cracks Fund, and founder of InstaFit. He specializes in new technologies, innovative business models, and scalable impact in Latin America.

Beyond his professional ventures, Oso is passionate about outdoor sports, including skiing and scuba diving. He is an avid reader of non-fiction books and enjoys traveling. An article also highlighted that he is deeply connected to his family, which he considers his greatest pride and motivation for excellence.

He has been featured twice in Expansións "Entrepreneurs of the Year" editions, in both 2010 and 2018.

Personality Overview

Upfront

Judgemental

Hard To Convince

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Venture Capital
As General Partner at Cracks Fund, he invests in and backs the most disruptive seed-stage founders and technology startups across Latin America.
Media Entrepreneurship
He is the founder and CEO of Cracks Media and hosts the globally recognized "Cracks Podcast, " where he interviews world-class performers to deconstruct their success.
Personal Development
His podcast and book, "Haz lo que importa, " focus on providing practical strategies and mindsets for achieving personal and professional success and living a bigger life.

Media Appearances

Oso Trava, Cracks Fund. - YouTube. Featured in YouTube

See Now

Work History

1-2023
Chief Executive Officer at Cracks Media
4-2022
General Partner at Cracks Fund
1-2022
Angel Investor and Advisor at VELVT
10-2021
Chairman at InstaFit
10-2021
Angel Investor at PideDirecto (YC S21)

Education

2006 - 2008
Master's degree from Stanford University Graduate School of Business
1999 - 2003
Bachelor of Science (BS) from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : 18 Location : México, Mexico Job Level : Leadership Designation : Chief Executive Officer at Cracks Media
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Insights For Selling To Oso

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Oso is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Oso

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Oso move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Oso take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Oso

Personality Compatibility


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