Ovidiu Lazar in

Ovidiu Lazar

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Global Head of Paid Media / B2B Performance Marketing at Planday
📍 Copenhagen, Capital Region of Denmark, Denmark

Ovidiu Lazar is the Global Head of Paid Media at Planday, specializing in B2B SaaS performance marketing. With a background from Lucian Blaga University and KEA Copenhagen, he excels in developing global marketing strategies across various platforms to drive growth, a skill praised in recommendations for significantly increasing ROI.

He was recognized as an MVP at Planday for two consecutive years for consistently delivering on forecasted marketing qualified leads.

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Current Role
Global Head of Paid Media / B2B Performance Marketing
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Priorities

Topics Ovidiu cares about

B2B SaaS Marketing
His current role at Planday focuses on developing and executing end-to-end marketing strategies for a B2B SaaS product to achieve growth goals.
Global Paid Media
He has extensive experience managing worldwide paid media campaigns across the US, UK, Germany, Japan, and South Korea for multiple companies.
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Career

Work history

6-2022
Global Head of Paid Media / B2B Performance Marketing
Planday
8-2015
Paid Marketing Consultancy at OviConsult
OviConsult
3-2021 - 6-2022
Head of Paid Media / SEM / Performance Marketing
Nordgreen
7-2019 - 3-2021
Padi Media Manager
Capture One
3-2018 - 7-2019
Paid Marketing Specialist
Capture One
In the press

Media appearances

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Education
2013 - 2014
Bachelor's Degree
KEA Copenhagen Business Academy (Københavns Erhvervsakademis)
2007 - 2009
Masters
Lucian Blaga University of Sibiu
2003 - 2007
Degree
Lucian Blaga University of Sibiu
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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