Pablo De Iturraspe

Critic
DISC Type : C

P&G Brazil CIO and LA Business Cyber Security Leader - IT Senior Director at Procter & Gamble at Procter & Gamble

São Paulo, São Paulo, Brazil

Overview

Pablo is a senior IT executive at Procter & Gamble with over 25 years of experience in the consumer goods sector. As the CIO for P&G Brazil and CISO for Latin America, he leads digital transformation, AI strategy, and cybersecurity. He holds an MBA from Fundação Getulio Vargas.

He is described as having a servant-leadership style with a passion for shaping high-performance organizations. People who have worked with him describe him as having a "can do" attitude and being skilled at leveraging the diverse talents of his teams to produce outstanding results.

Unique fact: Pablo has a truly global perspective, having held local, regional, and global roles across five different countries: Argentina, Chile, Venezuela, the United States, and Brazil.

Personality Overview

Negotiator

Objective Thinker

Precise

They like to take decisions independently and do not seek others' support often.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Digital Transformation
As P&G Brazil's CIO, he is directly responsible for the company's IT digital transformation and strategy, a core part of his current role.
Cybersecurity & Privacy
He serves as the CISO for all of Latin America, making cybersecurity and data privacy for the region a primary focus and responsibility.
AI in CPG
He recently celebrated P&G's recognition as a top workplace for AI innovators and holds a certification in Artificial Intelligence, showing a professional interest in its application.

Media Appearances

Pablo has no verified media appearances

Work History

5-2025
P&G Brazil CIO and LA Business Cyber Security Leader - IT Senior Director at Procter & Gamble at Procter & Gamble
7-2023 - 5-2025
P&G Brazil CIO and LA Data Privacy & Cyber Security - IT Senior Director at Procter & Gamble at Procter & Gamble
1-2022 - 6-2023
P&G Brazil CIO, CISO and DPO (Privacy) - LA Privacy - Senior IT Director at Procter & Gamble at Procter & Gamble

Education

2018 - 2020
Master of Business Administration - MBA from FGV - Fundação Getulio Vargas
1992 - 1995
B.S. from ITBA

More Information

Social Presence :

Prographics :

Exp : 3 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : P&G Brazil CIO and LA Business Cyber Security Leader - IT Senior Director at Procter & Gamble at Procter & Gamble
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Insights For Selling To Pablo

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Pablo is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Pablo

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Pablo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Pablo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Pablo

Personality Compatibility


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