As Director General and Founder of Pratco Mexico, Pablo F. Ceballos leverages over 15 years of expertise in the agricultural machinery aftermarket. An MBA graduate from IPADE Business School, he specializes in the sugarcane harvest market, focusing on developing innovative and effective solutions for clients.
He is passionate about optimizing the performance of agricultural machinery and contributing to the overall success of the agricultural industry. His engagement includes participating in key industry events like the "feria de la caña" to connect with peers and stay current on market trends.
He possesses deep, specialized knowledge of the entire sugarcane production cycle, from the initial planting phase through to the final harvest.