Pamela Cervantes in

Pamela Cervantes

Energizer · DISC type I
Vice President, Marketing (Payments & Acquisition) at BDO Unibank
📍 Metro Manila, National Capital Region, Philippines

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Vice President, Marketing (Payments & Acquisition)
Job Level
Senior
Location
Metro Manila, National Capital Region, Philippines
Personality Overview

How Pamela shows up

Big Picture Person
Believer
Imaginative

They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Priorities

Topics Pamela cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

9-2023
Vice President, Marketing (Payments & Acquisition)
BDO Unibank
1-2017 - 6-2023
Vice President, Marketing Head for Credit and Debit Cards
BDO Unibank
2-2012 - 12-2014
Vice President, General Usage and Remote Spend Category Head, Cards Business
Citi
7-2008 - 1-2012
Assistant Vice President, PayLite Installment & One Bill Category Head, Cards Business
Citi
7-2007 - 6-2008
Senior Manager, Credit Cards Product Manager
GE Money Bank
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1993 - 1997
Bachelor of Arts (B.A.)
Ateneo de Manila University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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