Panu Virtanen

Critic
DISC Type : C

Vice President, Yacht Sales, new construction and brokerage at CL Yachts - Cheoy Lee

Fort Lauderdale, Florida, United States

Overview

Panu Virtanen is the Vice President of Yacht Sales for CL Yachts, leveraging over two decades of experience with the company. He specializes in new, custom-built luxury yachts and brokerage for discerning clients. His background includes an extensive 25-year career in global logistics, supply chain management, and B2B sales to C-level executives.

He is a licensed Yacht and Ship Broker and plays a pivotal role in CL Yachts North American operations, frequently representing the brand at major international boat shows. Panus insights are often featured in marine industry publications when discussing new yacht designs and market trends.

His unique career path combines deep expertise in the complexities of global logistics with over 20 years of focus on multi-million dollar luxury yacht sales.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Luxury Yacht Sales
As Vice President of sales, he is directly involved in the sale of multi-million dollar yachts, including brokerage and new constructions like the CLX96 and CLB72 models.
Custom Yacht Construction
His role focuses on "new construction and built to order yachts, " managing the process for Ultra High Net Worth Individuals and representing the shipyard's capabilities.
International Boat Shows
He frequently promotes CL Yachts' presence at events like the Palm Beach, Newport, and Norwalk boat shows, considering them vital for brand recognition and sales.

Media Appearances

Panu has no verified media appearances

Work History

1-2001
Vice President, Yacht Sales, new construction and brokerage at CL Yachts - Cheoy Lee
9-1996 - 12-2000
Sales Manager at Seariders International
Sales Manager at Oy Enroth AB

Education

Education details unavailable from Business School Helsinki

More Information

Social Presence :

Prographics :

Exp : 29 Location : Fort Lauderdale, Florida, United States Job Level : Senior Designation : Vice President, Yacht Sales, new construction and brokerage at CL Yachts - Cheoy Lee
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Insights For Selling To Panu

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Panu is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Panu

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Panu move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Panu take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Panu

Personality Compatibility


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